Your Changing Path
Though your route may curve, you can still make your way to your goal.
Opinions expressed by Entrepreneur contributors are their own.
Recently, a colleague of mine prepared for the announcement of a new service. She created terrific press materials, enlisted her colleagues to help spread the word and arranged for an interview with a local business columnist. She even hired a publicist to review her materials to ensure they would make the desired impact.
She thought she had planned for every contingency, and then a hurricane hit near her city. Her announcement got lost amid the news of the damage caused by the natural disaster. She also felt it was in bad taste to promote her business during this time of turmoil.
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve