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This story appears in the February 2009 issue of Entrepreneur. Subscribe »

When you're a startup entrepreneur, the you work with are some of your most valuable assets. Your motivates you when you're down, shares their experiences when you need new strategies and partners with you when you're looking to open new markets.

Your challenge is to motivate and inspire all your workers, many of whom may not be full-time employees. You also need independent contractors and consultants to meet your clients' expectations. Your success depends on how well you focus their attention on your requirements and leverage their limited time and resources to benefit your .

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