Get All Access for $5/mo

How to Succeed In Business by Thinking Like an Outsider Jessica Abo sits down with the CEO and founder of Good Mylk Co. to talk about the company's success.

By Jessica Abo

Opinions expressed by Entrepreneur contributors are their own.

"I got really sick years ago and it came down to processed food," Brooke Rewa, CEO and founder of Good Mylk Co., told Entrepreneur Network partner Jessica Abo. "Started cutting out processed food and the last thing I looked at was my box of almond milk. I thought because it was plant-based it was healthy. They are marketed that way, certainly. And when I finally turned over the box and looked the ingredients, I was shocked."

That led her to launch Good Mylk Co. "At Good Mylk Co., we like to say we are disrupting a category by scaling homemade plant-based milk. And what I mean when I say homemade is all of our products are real food ingredients, no binders, preservatives, oils, no processing. They are products that you can make at home if you had time. So the end result is something that's super nutritious and tasty as if you made it yourself."

Today, Good Mylk Co.'s products are in more than 150 specialty coffee shops like Blue Bottle, La Colombe, Soho House and Verve Coffee. "We've doubled our revenue year over year, so this year we're hoping to do just under four million," Rewa said. Rewa shared how being an outsider helped her succeed and why thinking like an outsider when it comes to your business can help you, too.

Jessica Abo

Entrepreneur Leadership Network® Contributor

Media Trainer, Keynote Speaker, and Author

Jessica Abo is a sought-after media trainer, award-winning journalist and best-selling author. Her client roster includes medical and legal experts, entrepreneurs, small business owners, startup founders, C-Suite executives, coaches, celebrities and philanthropists. Visit www.jessicaabo.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Jessica Abo

These Dads Are Trying to Make Brain Nutrition Accessible to All

How to Find Balance When You're a Startup Founder

How This Company is Trying to Help Mainstream Users Navigate the Web3 Economy

How to Maintain Your Integrity While Keeping Up With a Rapidly Changing Environment

Starting a Business

He Started an 'Accidental' Business at 25 With Just $2,000 — Then Gave His Product to the Pope: 'Anyone Can Be an Entrepreneur'

Michael Aram, founder of the namesake luxury home and jewelry brand, learned the art of metalworking in India — and used it to launch a global brand.

Business News

Elon Musk Endorses Trump, Says He's Faced Two Recent Assassination Attempts: 'Dangerous Times Ahead'

Elon Musk endorsed former President Trump minutes after the failed assassination at a rally in Pennsylvania and says two attempts have been made on his life while living in Texas.

Fundraising

You Don't Need Venture Capital Anymore — Here Are 4 Funding Alternatives

Are you hoping to raise capital for your business without traditional investor interference? Here are four alternatives you could pursue.