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Knocking Down Cultural Barriers

Your international employees have common goals, but the cultural divide could foil them.

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This story appears in the November 2007 issue of Entrepreneur. Subscribe »

The word "yes" is spoken. Heads nod. You think you're about to ink the deal, then silence. It turns out that "yes" really meant, "We hear you," not, "We agree." The problem could be a clash of cultures, whether you're working with a prospective client or supplier or, as Japanese giant Sony learned, even your own subsidiary.

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