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The 3 Tools Every Expert Needs to Become a Thought Leader You might have all the knowledge in the world, but it won't matter unless you have an outlet for that knowledge.

By Greg Rollett

Opinions expressed by Entrepreneur contributors are their own.

Every thought leader has three things: a book, a show and an email list. These three things all have different functions, which work together to create a holistic experience for an audience.

In this video, Entrepreneur Network partner Greg Rollett explains how to craft your own book, show and email list. What should you emphasize on each platform? How should you approach each editorial and business decision?

For example, Rollett says you should treat your book like your own religion. What do you believe about your field or business? Base these beliefs in principles, which are evergreen, rather than activities, which will change and evolve with culture and technology, and you're on your way to making your own successful book.

Click play to learn more.

Related: The 2 Most Important Attributes of Any Good Entrepreneur

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Greg Rollett

Founder of Ambitious.com

Greg Rollett is an Emmy Award-winning producer, bestselling author and media expert who works with experts, thought leaders and entrepreneurs all over the world. He utilizes the power of new media, direct response and personality-driven marketing to attract more clients and to create more freedom in the businesses and lives of his clients.

Rollett is the founder of Ambitious.com, a leading online education platform for entrepreneurs and is the host of the online TV show, The Ambitious Life. Rollett has also hosted numerous TV shows including the reality show Ambitious Adventures, where Rollett traveled the country in search of today's best young entrepreneurs making a significant impact in their community.

He has co-authored bestselling books with Jack Canfield, Dan Kennedy, Brian Tracy, Tom Hopkins, James Malinchak, Robert Allen, Ryan Lee and many other leading experts from around the world.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

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