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This Millennial Entrepreneur's Approach to Building a Caring Brand Casey Adams, CEO of Build Your Empire, shares his thoughts on brand-building and seeking out guidance from others.

By David Meltzer

Opinions expressed by Entrepreneur contributors are their own.

Casey Adams, the millennial CEO of Build Your Empire, talks about how a high school football injury changed his life and set him on a path to become an entrepreneur. Adams covers topics such as bridging the gap between traditional and digital media and the influence that other entrepreneurs like Gary Vaynerchuk have had on his mindset.

Adams and host David Meltzer discuss their approaches to building a brand and collaboration. The two also share their thoughts on seeking out guidance from others, differentiating your brand and fighting negativity with positivity.

Related: The Relationship Between Integrity and Profitability

David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

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