The Playbook

Hey everyone, today's episode is from my first ever LinkedIn Live Q&A. I had a lot of fun calling people and answering their questions. I plan on doing a lot more of these so make sure you are following me on LinkedIn so you don't miss the next one!Key Moments:[2:30] How to create content for social media[4:55] How to attract the right people to your content[7:45] What to look for when hiring new people[10:50] Setting goals starts by lowering the bar[13:55] Doing the most challenging thing first[17:07] What are some of the safest investments[20:20] Focus on providing value

On this episode of #ThePlaybook, Al Guido, President of the San Francisco 49ers and CEO of Elevate Sports Ventures, shares insights on:[3:33] Why playing football prepared him mentally to make an impact in the business world[6:40] How the San Francisco 49ers handle the challenge of getting more fans into the stadium by focusing on the gameday experience[7:38] What he learned about hospitality from the owner of the Atlanta Falcons, Arthur Blank[10:46] Why he wants every aspiring football player in the Bay Area wearing the 49er logoAl Guido, President of the San Francisco 49ers and CEO of Elevate Sports Ventures, talks about how his background as an athlete prepared him to handle some of the challenges he faced as the youngest president if an NFL team, as well as how he creates competitive advantages for the organization.

Hey everyone, today's episode is from a speech I gave to the Tulane University Basketball team last season. Let me know what you think and what you would like to hear next by texting me at (949) 298-2905Key Moments:[0:16] Consistency leads to exponential results [1:35] We have a cellular memory and doing something everyday makes it go into our brains [3:50] Lower the bar to start being consistent [6:30] I did everything I could to be the best college football player I could be [7:29] Enjoy the consistent pursuit of your potential

David Nurse, NBA life optimization coach for players such as Jeremy Lin, Brook Lopez, and Kelly Olynyck, discusses how he was able to transition from aspiring NBA player to a coaching role and how he is able to help athletes break through any mental blocks.Nurse and host of #ThePlaybook, David Meltzer, share their thoughts on how improving consistency also yields more consistent results, Nurse’s goal to improve himself so that he can better help others, and what it means to approach life with a “Full Plate” mentality. They also talk about how to properly prepare for opportunities that come your way and why you should follow your passion instead of listening to the expectations of others.

Key Moments:[2:35] Marketing is about playing the right songs[5:12] Finding your frequency and learning how to monetize it[11:00] Money allows you to shop, shopping for the right things makes you happy[16:00] Gratitude is the easiest way to change your life.

Today's episode is from my interview with Calvin Wayman for the Curios With Calvin Wayman Podcast. Text me what you want to hear next at (949) 298-2905. Key Moments:[0:50] I am a hypocrite [3:30] Being smart and being a good student are two different things[8:18] Consistency is so important [14:19] I used my money to shop for the wrong things [18:00] I knew I was going to make all my money again, I just needed to know how to do it and be happy [24:48] Being connected to someone is very cool, but very dangerous [28:40] I ended nine years of resentment with my neighbor[34:00] Innovation is not entrepreneurship [38:18] It's okay to be unbalanced Be sure to check out Calvin's show at https://www.calvinwayman.com/my-podcast-listing/

On this episode of #ThePlaybook, Claude Silver, VaynerMedia’s Chief Heart Officer, shares her ideas on:[3:05] Why she chose the title of “Chief Heart Officer” at VaynerMedia[11:58] Her mission to make VaynerMedia into a place of belonging and bravery [13:45] The generational differences in the workforce and how they cause separation between employees[18:47] Why she focuses on energy management instead of time managementIn this episode, Claude Silver, Chief Heart Officer at VaynerMedia, talks about her strategies for making an office into a place of belonging and bravery, why she prefers guardrails and guidelines over rules, and the value of employee retention for an organization

Hey everyone, today's episode is from a recent keynote I gave at Real Estate Conference. I tell the story about why I created the four values that I live by. Please let me know what you would like to hear more of by texting me (949) 298-2905.Key Moments:[0:32] My father gave me a warning about my values[2:37] My best friend warned me about who I was becoming[3:00] My wife threatened to leave me because of who I had become[5:00] The people who make good decisions make them based on their values.[5:50] Gratitude is the easiest way to change your life[6:45] Forgiveness will give you peace[7:45] Ask yourself what did you do to attract this and what are you going to learn from it[8:12] My mission to make everyone happy

On this episode of #ThePlaybook, Jake Reynolds, President of the New Jersey Devils, shares his views on:[8:28] The best way to prepare yourself so that you stand out from other job applicants and land a competitive position[10:17] How ambition can be a double-edged sword for young business people[13:42] Why he considers the experience of watching a hockey game in person to be irreplaceable  [18:20] Why work-life balance is no longer in his vocabulary and why he focuses on harmony insteadJake Reynolds, President of the New Jersey Devils, joins the podcast to discuss the most important character traits he looks for when hiring, the value of mentorship, and why he doesn’t think about work-life balance anymore.

Today's episode is from my recent appearance on Peak Mind With Michael Trainer, Michael and had a great conversation and I got the chance to elaborate on a lot of my favorite lessons. Be sure to let me know what you think and what you want to hear more about by texting me at (949) 298-2905.Key Moments: [4:40] My idea of money was that money bought happiness[9:27] I learned that money does not buy happiness [12:40] Looking at my productivity and accessibility [14:00] You can only understand that what vibrates equal to or less than you[16:55] Gratitude controls your perspective [21:02] Forgiveness gives us peace and makes life easier [22:00] Accountability gives us control of our lives[22:40] Inspiration [24:50] Living in the world of more than enough compared to the world of not enough [29:50] Be a student of your calendar [32:55] Asking for help[33:57] Do it now [36:00] Stop, drop, and roll [38:49] Always have three mentors Check out Peak Mind with Michael Trainer here: https://podcasts.apple.com/us/podcast/peak-mind-with-michael-trainer/id1454600603

Key Moments:[1:40] Happiness has become one of my biggest missions [2:43] Four values I teach everyone at my business [4:57] Two questions I teach people to ask about accountability [8:57] Faith is like voting [10:45] Black card faith

Hi everyone, on this episode we cover some advice that Steve Jobs once gave me, "connect the dots backwards". Learn to connect the dots backwards and reverse engineer exactly what you want. Key Moments: [1:31] The reason I chose Tulane Law School [2:50] Weighing my two job offers [7:30] Being a millionaire nine months out of law school [9:28] How I connected the dots backwards

Hey everyone, this is a short episode on five aspects of your business that can easily increase your success. Don't forget to text me your feedback or let me know what you want to hear next at (949) 298-2905Key Moments:[0:14] I believe in quantitative value[1:08] Credibility is the most important aspect of your business[2:16] People buy on emotion for logical reasons [6:30] Quantifying the impact of your business.

On this episode of #ThePlaybook, Lee Zeidman, President of STAPLES Center, Microsoft Theater and L.A. LIVE, shares his thoughts on:[3:15] The two key components that got him to the point where he is today[5:10] Why he has no qualms about discussing deals that went well and those that went south[13:23] What three steps you need to take in order to get your first job in the sports industry[16:45] Why managing others is one of the most difficult challenges for this generation of business people Lee Zeidman, President of the STAPLES Center, Microsoft Theater and L.A. LIVE, shares some of the lessons he’s learned in his decades of experience running some of the world’s biggest venues, including the importance of being straightforward and the challenges that being a manager presents.Zeidman and host of #ThePlaybook, David Meltzer, discuss strategies to successfully make a lateral move into sports or get your first job in the industry, why honesty is essential in building beneficial relationships in business, and the skills that Lee looks for when hiring members of his team. The pair also share their thoughts on how asking questions can completely change your career trajectory.

Hi everyone, in this episode I go over my four values and the three stages of scaling a business. Having a team that lives by your values will only increase the speed at which you scale. Please text me any feedback you have or let me know what you want to hear at (949) 298-2905.Key Moments:[0:48] Gratitude is the control of perspective[2:20] Forgiveness is essential to keep peace within an organization[3:10] Accountability accelerates the learning of lessons and gives us control[4:50] Effective communication is how are we connected to inspiration[6:50] The values do not have to be split evenly[8:05] The learning stage of scaling a business[9:38] The execution phase of scaling[10:38] The equity phase of scaling

On this episode of #ThePlaybook, Jim Huether, CEO of Hyperice, talks about:[4:57] Some of the “great elements” that led him to take a job with the company and some of the first changes that he made as an executive[7:00] Whether education is a worthwhile investment for aspiring entrepreneurs or not [10:36] His approach to building a strong team and culture while avoiding the “bad seeds”[16:20] How to thrive in challenging environments and why Jim loves going places he hasn’t been beforeJim Huether, CEO of Hyperice, provides insights on how his experiences with startups prepared him for an executive position, whether education is a worthwhile investment for entrepreneurs, and shares his strategy for building the right team to continue growing as an organization.

This is a quick 10 minute keynote I gave at UCI last year. After living a life profitability, this is the story of finding my passion and purpose. Key Moments:[1:25] I ignored my mom when it came to passion and purpose[3:00] The greatest piece of advice I received from my brother[4:18] When I asked my mom for advice she told me the internet would be a fad[5:45] I made a million dollars 9 months out of law school[7:10] At the age of 34 I had over $100 million dollars and I was completely lost

Nick Chubb, Cleveland Browns running back, shares his thoughts about some of the differences between college and professional football, as well as his approach to leading by example. Chubb talks about how he’s always met challenges head-on with hard work and preparation and also discusses why some college football games are viewed like “off weeks”.  Chubb and host of #ThePlaybook, David Meltzer, discuss a range of topics such as the influence of Nick’s family in the way he approaches his job, not falling for outside distractions like chains and fancy cars, and why pressure should be viewed as a privilege.

Hello everyone! Today's episode is my keynote speech from the Thrive Conference in Las Vegas earlier this summer. Text me your feedback at (949) 298-2905Key Moments:[0:50] My life's mission [3:27] Don't limit your point of entry [9:10] Receiving two job offers after graduating [16:19] My father's return to my life [25:17] You don't do what you love [30:40] Looking at life with a lens of productivity [[37:17] Discovering meditation and the impact it had on my quantum shift

Are you feeling stuck right now? Instead of worrying about the results, start focusing on accelerating and growing. Key Moments: [0:22] Understanding the infinity of time [1:22] What happens to most young entrepreneurs [4:44] Focus on accelerating and growing not where you are [6:02] How people are missing the point of business

On this episode of #ThePlaybook, Ronnie “2K” Singh, Director of Influencer Marketing for NBA 2K, talks about:[3:21] What it was like dropping out of Columbia Law School to take a job with a women’s basketball team [8:20] Why you shouldn’t focus on immediate gratification and why you need to look at the long run[11:51] The storytelling challenges that marketers face in traditional sports and esports[14:53] How NBA2K games help retired players like Michael Jordan continue to stay relevantRonnie “2K” Singh, Director of Influencer Marketing for NBA 2K, talks about his unusual path to working for 2K Sports, some of the lessons he’s learned about storytelling, and the challenges of creating timely and relevant content for your audience.

Hello podcast listeners, today's episode is from the Success in SoCal Podcast with Mike DePaul. We covered a wide range of topics from living in abundance, lowering the bar, and what makes Southern California the best place in the world for business. Key Moments:[1:47] Growing up with a scarce mentality[4:48] The first of the three lessons of scarcity that I learned [7:09] The second lesson of scarcity I learned[7:53] The third lesson and the most catalytic event of my life[9:56] Mentoring people to live in abundance [12:08] Lowering the bar [14:59] We are here to learn lessons [16:55] What makes Southern California the best place to do business

James Clear, the best-selling author of Atomic Habits, shares insights on the best ways to begin forming a habit, some of the different approaches to behavior modification, and the relationship between our habits and our identityKey Moments:[2:09] Why there are two important strategies to help you start forming a habit[9:28] The importance of seeking out individuals who are 1-3 years ahead of where you are at[10:30] What it takes to have one of your behaviors become an “automatic” action[20:07] The difference between instinct and habit, as well as the influence of our genetics.

Hi Podcast listeners, today's episode is all about being more productive with your time. Key moments: [1:39] Focusing on availability[2:34] Being twice as productive and working 16 hours a day [3:45] I'm a student of my calendar and I study it with a lens of productivity and accessibility[4:31] If you can do it now you save a minimum of twice as much time [5:42] I limit my phone calls to five minutes and my meetings to 20 minutes.

Today's episode is about the six steps you need to consider when pitching your idea or trying to raise money. Utilizing each of these steps will make it much easier for you to manifest your ideas into reality. Key points: [0:17] Step one: Credibility [1:24] Step two: Emotionally Connect [2:45] Step three: Reasons [3:14] Step four: The Impact [4:46] Step five: The Capabilities [5:24] Step six: Quantitative Value

Ann Hand, CEO at Super League Gaming, talks about her early career, working for “traditional” big enterprise companies in oil and gas before venturing into the startup space, eventually landing as the CEO of the first esports company to trade on Wall Street. Hand and host of #ThePlaybook, David Meltzer, discuss how they learned about the vast opportunities in the esports space and explain what esports are to people who don’t understand the appeal of competitive video games. The pair also discuss the importance of creating an accepting community for the 2.6 billion amateur gamers in the world.

Your business/brand is just like a harvest, you have to begin by planting seeds and watering it everyday in order for it to grow. Rather than focusing on the outcome, focus on consistent behavior that will allow you to exponentially grow.Key Moments: [0:29] - Doubling strategy [5:33] - "That's how a $50 million dollar business is made" [6:44] - Jeff Bezos started a bookstore with a philosophy of disciples [8:29] - The two biggest deterrents of the ego based conscious are time and value.

On this episode of #ThePlaybook, Kevin Wulff, Owner and Coach of Mitchell & Ness, provides insights on:[2:05] How Phil Knight created such a strong culture at Nike by borrowing the company’s core values from a competitor[7:51] Why managing with courage is essential for the leaders of any business   [9:21] How he took Asics to “the next level” as the first non-Japanese CEO[15:15] The true definition of a competitor in business and why Kevin wants one more run at greatness Kevin Wulff, Owner and Coach of Mitchell & Ness, discusses why it is important to be an entrepreneur in a corporate environment and what he learned holding executive positions at companies like Nike and Miller Brewing Company. Wulff provides insights on what “toughness” and “courage” really mean for leaders in business, as well as being a competitor.Kevin and host of #ThePlaybook, David Meltzer, go over a variety of topics such as the strength of company culture at places like Nike and Mitchell & Ness, the benefits of working for well-known brands, and why there are advantages to “sticking to your knitting”.

Hey podcast listeners. Today's episode is from a recent interview with Kevin Palmieri and Alan Lazaros from the Hyper Conscious podcast. Since this is the third time I've been on their show, we were able to dig deeper into a few really interesting topics that I hope you enjoy hearing my perspective on.Key Moments:[3:45] - learn to be accountable[4:21] - what “manifestation” really means[7:50] - everyone’s “why” is the same[9:35] - pain is just a perception[11:20] - learning zone vs anxiety zone[15:01] - first thing I do everyday at 4am[16:12] - meditation takes practice[18:53] - my biggest struggle right now[22:50] - identifying the “needs” of your ego[24:40] - shopping for the right things[28:30] - when you know your values you can make quick decisionsLearn more about the Hyper Conscious podcast here: https://www.thehyperconsciouspodcast.com/

On this episode of #ThePlaybook, David McCourt, founder and chairman of Granahan McCourt Capital and author of the best-selling book Total Rethink, shares his ideas on:[2:45] Why problems are never solved by shouting[6:45] What it means to “rethink the model” and why today’s business world no longer revolves around incremental change[11:09] How the evolution of the internet is changing the way that people relate to each other and the truth [20:08] The biggest flaw of today’s educational system and why you should focus on your strengthsDavid McCourt, founder and chairman of Granahan McCourt Capital and author of the best-selling book Total Rethink, shares his thoughts on the importance of adapting your initial plans, some of the flaws with “big business” today, and how to find common ground when dealing with individuals who have different viewpoints.

If you don't invest in yourself what are you ever going to invest in? Text me your feedback and questions at (949) 298-2905.Key Moments:[1:21] The first action of everyday has to be to find the highest frequency.[1:58] How to react to the highest frequency- 3 steps.[2:40] There is no such thing as sacrifice.[4:00] You have to think and work long.