Heidi Yu is the founder and CEO of Boostinsider, one of the Silicon Valley’s hottest startups that focuses on using advanced technology to help brands to boost on social media through influencer marketing including SocialBook.io, SocialSaaS.io, SocialAdwords.io, and SocialSDK.io. She is a fashionable nerd, a passionate business woman, and a serial entrepreneur. Miss Yu holds an MBA from Seattle University, and is a well-connected real-life influencer.

Mani Iyer is CEO of Kwanzoo, a leading provider of Account-Based (ABM) Advertising and Retargeting solutions for mid-to-large B2B enterprises. Mani previously founded a software business acquired by Oracle/PeopleSoft. Mani is a serial entrepreneur, industry speaker on account-based marketing, demand generation, B2B marketing and advertising, and a startup adviser.

"Jack is a technology early-adopter, serial entrepreneur, software patent-holder, product evangelist, and combat-decorated Air Force pilot. Before founding Smartling, he served as SVP of Product at eMusic and COO/CTO at SheSpeaks and RunTime Technologies. He also co-founded Trio Development, a software company that created the first personal information manager, which was acquired by Apple in 1993. He holds a BS in Computer Engineering from the University of Pennsylvania, where he also studied linguistics and interned with Professor William Labov, and an MBA from Cameron University in Germany. Jack was named one of Fast Company’s “Who’s Next” in 2011, and was named a 2013 NYC Venture Mentor by the New York City Economic Development Corporation."

"David Benoliel has spent the past 25 years at the intersection of technology and marketing as a software designer, marketer, salesman, project manager, executive and whatever else it took to keep things running. As a startup junky, he enjoys participating in the creation of things that did not exist before, and working with passionate, smart and committed people who feel the same way that I do. Today he works with leading brands and publishers to deliver high performing, content-driven advertising solutions through a company that he founded in late 2014 called The Real Content Network."

Sean Schroeder is the Chief Commercial Officer (CCO) of blueriver and co-founder of the Mura Digital Experience Platform. A former front-end developer and designer, he's been on a mission to simplify and enrich lives by helping others find Flow long before he knew it was a thing.

"Doug Girvin is the CEO and Founder of Stantive Technologies Group, whose flagship product, OrchestraCMS is the first and only known Enterprise class Content Management Platform built 100% natively on the Salesforce.com platform. Throughout his career Doug has led teams to focus on helping customers leverage advanced technologies to solve significant, mission critical, business challenges both within and beyond their organizations. Always with a goal of driving business value and improving the user experience, Doug’s leap from hardware to software has cemented his professional edict to “bring value to users quickly ~ first, second and always.”"

David Benigson founded Signal Media in 2012 with the belief that artificial intelligence would fundamentally change the way businesses worked. As CEO, David has led Signal through multiple funding rounds totalling £8.2m, most recently a £5.8m Series A fundraising in December 2016. He was named to the Forbes 30 Under 30 Europe list in January 2017.

Marc Daniels specializes in launching SaaS companies and rapidly developing the infrastructure and internal sales organizations to drive multi-million dollar revenue streams. Prior to Results.com Marc was a founding member of Diligent Board Member Services, which sold to private equity for $NZ 941 million in 2016.

Founder and CEO of Cloudlead (formerly EListGuy). I am a motivated, tech savvy and result-driven business leader with a thirst for achieving accelerated revenue growth for a diverse client base. I have been involved in assisting SMEs with head hunting, executive search and building comprehensive B2B databases through outsourcing.

Josh Haynam is the co-founder of Interact Quiz Builder, a tool used by more than 30,000 businesses including The American Red Cross, Home Depot, and Forbes. He's probably seen more quizzes than any other human on earth right now

Luke Beatty serves as the Chairman and CEO of Brandfolder, a digital asset management platform located in Denver. Prior to that, he served as the President of Media Brands at Verizon/ AOL. Luke founded Associated Content, Inc. in 2004 and served as its President & CEO. He sold that company to Yahoo in 2010. Prior thereto, Luke served on the executive management team of WAND, Inc. His expertise is in contextual advertising models, online media collection, and distribution strategies. In his free time, Luke is a youth lacrosse coach and fly fishes around the world. He holds an M.Ed. from Harvard University and a B.A. from Connecticut College.

"Linda Holliday is an entrepreneur who has spent a career at the intersection of media, marketing and tech, building leading-edge strategies, technologies and companies that empower the most demanding marketers and publishers to learn, teach, target, sell, and story-tell across an ever-expanding array of opportunities and challenges. She is the founder and chief executive of Citia, a first and only 3rd party system that creates swipe-able card-based media flows that integrate into the native feeds and flows of mobile media."

"Andrew started a $30M company built on email marketing when email marketing was just getting started. Many know Andrew from his company Mixergy, where he has interviewed over 1,500 entrepreneurs and startup founders, such as the founders of Airbnb, Twitch, Groupon and LinkedIn. In recent years, he has been an angel investor in two of the early chat messaging platform companies (Manychat & Assist) which eventually lead him to build Bot Academy. Bot Academy is an online program that teaches people how to create marketing chat bots, enabling companies to reach potential customers via Facebook Messenger instead of email. With email on the decline and chat apps on the rise, Bot Academy teaches how to build successful marketing campaigns using Messenger. The skills learned at Bot Academy help graduates build consulting companies that build chat bots for their clients or help marketers enhance their email campaigns with Messenger marketing messages."

"Daniel Ha is the CEO and cofounder of Disqus. Daniel studied computer science engineering at UC Davis and interned at big companies before deciding to drop out of school to pursue the startup world. Disqus is the web's most ubiquitous discussion network, reaching over 2 billion unique visitors every month and spanning nearly any topic or type of community imaginable. Backed by Y Combinator, Union Square Ventures, North Bridge Venture Partners, Iris Capital as well as many great angel investors. Daniel often writes and speaks about digital media, online publishing, consumer products, and startups. Outside startups, he spends his time on the race track."

As the Founder of 5 start-ups, John has made more mistakes than most. He’s currently the CEO of HireMojo, a SaaS Hiring Automation Platform with a RecruiterBot®. He also founded Accolo, an award-winning RPO and was VP of HR at BofA. He has a BS in Math from Notre Dame and was on the US National Rowing Team.

"Expertise and dedication define our company/team. Daniel Rust, a gifted software architect and Mark Michael a bold entrepreneur met in high school. They've been working together ever since. DevHub recognized a gap in the CMS market between website builder and enterprise scale, and pounced, launching DevHub. DevHub received funding from the best VC and angel investors in Seattle, LA, NYC and Silicon Valley. From our downtown Seattle HQ, we successfully help big name global and national clients manage hundreds of thousands of digital products and millions of campaign performance dollars at scale."

Beri Meric is the Co-Founder & CEO of IVY, The Social University (IVY.com) which unites rising leaders through a lifetime of learning, growth, and impact. IVY has 20,000 members and 200,000 followers who support its mission to unlock potential and spark a new renaissance promoting human unity, progress, and fulfillment.

David Barrett started programming at the early age of 6 and has been aspiring to become an expense report magnate ever since. David attended the University of Michigan where he worked in the Virtual Reality Lab, before moving to Texas to write 3D graphics engines for the video game industry. Next he moved to California to join Travis Kalanick in building a peer-to-peer file transfer technology called Red Swoosh, which was acquired by Akamai in 2007. In 2008, David left Akamai to start Expensify and has since been relieving the world’s frustrations, one expense report at a time.

"Gil Eyal is the CEO and Founder of HYPR, the World’s largest influencer search and discovery directory. Founded in 2013, HYPR offers brands and marketers in-depth audience analytics for over 10 million influencers across major social channels. Gil has revolutionized the way many of the World’s biggest agencies and brands are running influencer marketing by focusing on the same data, analytics and audience demographic information relevant to any other form of marketing. Under Gil’s direction, HYPR boasts a client base of over 100 Fortune 500 brands, as well as the biggest advertising and PR agencies in the world, including LVMH, Next Models, PepsiCo, Mediacom, Michael Kors, Calvin Klein, Time Inc. and Estée Lauder."

Steven Clausnitzer is CEO of Forever Labs, a Y Combinator company. Prior to Forever Labs, Steven spent 15 years mentoring and developing top-talent at fortune 500 companies including American Express and Wolters Kluwer. Steven has extensive experience in strategic growth, commercialization, and team leadership.

Brandon is the COO and Co-founder of Cirrus Insight – the sales plugin for Gmail and Outlook. The company is #41 on the Inc. 5000 and the fastest-growing company in Tennessee. Brandon once raced his bicycle 508 miles across Death Valley in 35 hours and 7 minutes.

Erica Brescia is the Co-founder and COO of Bitnami. With over 1M deployments per month, the company provides the largest source of application and development environments to the world’s largest cloud service providers. In 2016, Erica was the recipient of the Top Women in Cloud award. Erica sits on the board of directors at The Linux Foundation and was an investment partner at XFactor Ventures, which empowers female-led businesses to succeed.

Aydin Acar is the Co-Founder and CEO of Influenster, the leading product discovery and reviews platform, and was recently recognized by Entrepreneur as one of 25 Inspiring Entrepreneurs Under 40 Who Are Creating the Next Big Thing.

Fredrik Skantze is CEO and co-founder of Funnel.io. Prior to starting Funnel he was co-founder of the automotive e-tailer Autoquake in London and worked as Product Director for mobile internet pioneer Openwave in San Francisco. He holds an MBA from Stanford and a Masters Degree in Engineering from MIT.

Aaron Fulkerson is an information technology businessman and co-founder of MindTouch, Inc. Fulkerson helped pioneer the open core business model, collaborative networks, and the application of Web Oriented Architecture to enterprise software. Prior to co-founding MindTouch, Aaron was a member of Microsoft's Advanced Strategies and Policies division and worked on distributed systems research.

Big thanks to Lee, Shadi, Sarah, Norris, Blake, Hugh, Gregory, Brandon, and Gijs who told me they wanted the show to continue using their wallets on Patreon. Get exclusive interviews, access to monthly SaaS call, and monthly excel file with data at Nathanlatka.com/Patreon

Steve Hartert is Chief Marketing Officer at JotForm.com, with responsibility for marketing programs, brand management and corporate partnerships. Prior to joining JotForm, he was president of Hartert and Associates, a marketing consultancy that worked with B2B and B2C companies. Steve has more than 25 years of marketing management experience.

Rami El Chamaa. He’s the CEO and founder of Appointlet. He started earlier as a digital marketing manager at Eastline Marketing where he led lead generation, SEO, email marketing, and content marketing. Before that, he was with Ernst & Young. Famous Five: Favorite Book? – Lean Startup What CEO do you follow? –  Elon Musk Favorite online tool? — Intercom Do you get 8 hours of sleep?— No If you could let your 20-year old self, know one thing, what would it be? – N/A   Time Stamped Show Notes: 01:30 – Nathan introduces Rami to the show 02:03 – Appointlet is an appointment scheduling software 02:34 – Appointlet is a SaaS based business and makes money through subscriptions 02:40 – Appointlet has monthly and annually pricing depending on the team price 02:51 – Average monthly revenue per customer is $50 03:17 – Appointlet’s pricing has been set since 2012 04:18 – Rami’s co-founder was working for his previous company and saw the tedious process of appointment scheduling through different websites 05:17 – Rami saw his co-founder’s thread in Reddit regarding his webapp and Rami replied to him 05:31 – Rami is from Lebanon and met his co-founder through Reddit 05:45 – Rami is in charge of marketing growth and his co-founder is in charge of the coding 06:20 – The Reddit thread 07:05 – Rami and Jared don’t talk much about equity 07:30 – Rami didn’t have any idea about equity and just focused on marketing 08:05 – Rami now has 25% of the company 08:27 – Appointlet has 1100 paying customers 08:55 – Rami had been working with Appointlet for a year when he realized he needed to be compensated 09:16 – First year revenue 10:19 – Average RPU 10:35 – Rami focuses on listening to customers and creating a flow that lets the customer feel that they are being taken cared of 11:08 – Startups grow through support 12:08 – Rami has integrated branding techniques 13:00 – “The lifetime value of a customer usually drives the lifetime value of a new customer as well” 14:00 – Gross customer churn 14:10 – Appointlet is doing paid, targeted, marketing campaigns 14:40 – Appointlet spent $2-3K on a marketing campaign 15:07 – LTV 15:30 – Appointlet just hired their first customer support manager 15:58 – Appointlet is currently looking for software developers located in USA 16:05 – Salary range 16:49 – Appointlet is bootstrapped 16:59 – Appointlet is not interested in raising funds until they need it 17:36 – Appointlet is currently cash flow positive 18:55 – The Famous Five   3 Key Points: Opportunities can now be found on the internet – just look for someone with whom you share the same passion. Working for free isn’t that bad as long as you make yourself indispensable. The lifetime value of a customer usually drives the lifetime value of a new customer as well.   Resources Mentioned: Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible. Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books. The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Jamf – Jamf helped Nathan keep his Macbook Air 11” secure even when he left it in the airplane’s back seat pocket Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives