How Moms Can Quit Corporate For Their Own Startup with Liz Picarazzi of CheckListHomeServices.com
Episode 146 Liz Picarazzi personifies her company’s target customer. She’s spent the last decade juggling a corporate job, motherhood, and marriage, barely having enough time to maintain and improve her family’s biggest investment – their home. Inspired by a book that reminded her how much she loved shop class in middle school, Liz took a leap of faith and started Checklist Homes Services in 2011.
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3 Key Points:
Running a handyman service has a lot of hidden costs like licensing, insurance, and worker’s compensation.
Juggling a corporate job, motherhood, and marriage is hard, but doable.
It’s important to explore what makes you happy and to have a good understanding of how to frequently feel good.
01:00 – Nathan’s introduction to today’s show
01:38 – Liz joins the show
02:10 – Liz started the business because she was disappointed in outside contractors for home services.
03:50 – Most customers find Checklist through Google search and they can customize their to-do list room by room.
05:00 – Checklist completed 65 jobs in October – the business is run by a local team of dedicated craftsmen.
05:41 – Checklist’s numerous services include TV mounting, AC installations, furniture assembly, painting, and caulking/grouting.
06:55 – The most common service purchased is the “Handyman for a Day” which is between 595 and 725$.
07:41 – Checklist’s craftsmen are benchmarked against those in the same field – they’re paid between 15-35$ an hour depending on their experience.
08:50 – There are a lot of unexpected costs running a handyman service –it needs to be licensed, insured, and take into account worker compensation which is 20% of a craftsman’s payroll.
10:51 – Per 400$ job, Checklist will make a net profit of about 60-75$.
11:21 – Liz has launched a second business related to Checklist – City Bin.
12:23 – Liz was making 6 figures at Bank of America before she started Checklist. (to get an idea of what she was doing before.)
14:39 – Famous Five
Related: Want to learn how to go from $0-$10k/mo in revenue fast? Join Nathan live on the Starter Tribe Beta free workshop.
Favorite Book?— Boss Life, Surviving my Own Small Business – Paul Downs
What CEO do you follow?— Managed by Q with Saman and Dan
What is your favorite online tool?— Mindfulness Daily
Do you get 8 hours of sleep?— Yes
If you could let your 20 year old self know one thing, what would it be?— Explore what made her happy and have an understanding of it so it can be recreated.
Growth Geeks – The way Nathan hires growth hackers on a per project basis for things like info graphics, blog posts, and other growth projects
Checklist NYC – Liz’s business
Facebook – Checklist NYC’s Facebook
Boss Life, Surviving my Own Small Business – Book Liz stands by
Managed by Q with Saman and Dan – Business Liz keeps up with
Mindfulness Daily – Liz’s favorite online tool
Think and Grow Rich – By Napoleon Hill
Want to learn how to go from $0-$10k/mo in revenue fast? Join Nathan live on the Starter Tribe Beta free workshop.
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The Top is FOR YOU if you are:
A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)
STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)
An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)
The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).
Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.
Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop