Subscribe for 50% off

How to Turn Content Creation Into a Profitable Endeavor

Two entrepreneurs share content creation tips and practical ways creators can earn revenue from their work.

Opinions expressed by Entrepreneur contributors are their own.

When Sara Dietschy got her first taste of YouTube fame in 2016 (with a viral video parodying a Casey Neistat vlog), she may have seemed like an overnight success. Following the launch of that video, she jumped from 4,000 to 100,000 subscribers in one month. But, while the growth may have been almost instantaneous, getting there required years of preparation.

Since she was a junior in high school in 2011, Dietschy has been creating YouTube videos, primarily geared toward helping creators such as photographers and graphic designers. So when one of her videos went viral, she had a backlog of content that new viewers could explore, which helped her add and retain subscribers rather than having viewers bounce soon after seeing her viral video.

Since then, Dietschy has been able turn content creation into her job. Being a full-time YouTuber requires monetizing videos through pre-roll ads from Google AdSense, merchandise, affiliate links and brand sponsorships integrated within her videos.

On the latest episode of Real Talk, which you can see above or on Facebook Watch, I sat down with Dietschy to discuss what it takes to become a successful content creator, and she shared important lessons that both individuals and brands can apply to their work.

According to Dietschy, who has also recently launched a podcast called That Creative Life, there has to be a reason for the story. If someone just creates a podcast because they think they should be on that medium, it's unlikely to be successful. Instead, there has to be both passion behind the content creation and a value exchange so that the audience gains something for their time -- whether it's entertainment value, educational value or anything else.

To that point, Dietschy notes that she's discovering that creators who want to build a successful business from their content can't be solely focused on the art of creation. They also have to understand the business side, knowing what goes into the vision and process of creating content that has value.

On the same episode of Real Talk, Michael Mignano shared details about his podcasting platform, Anchor, which provides creation and distribution tools that make it incredibly easy for anyone to produce a podcast from their phones or computers.

For many, podcasting has been a relatively expensive endeavor due to the cost of audio equipment, hosting fees and the effort spent on getting distribution. In comparison, anyone can quickly make a YouTube video or post an Instagram photo from their phones for free.

As such, Mignano and his co-founder, Nir Zicherman, created Anchor (recently acquired by Spotify) as a free platform that lowers the barrier to entry into podcasting. At the same time, well-known creators like Casey Neistat and former NFL kicker Pat McAfee also use Anchor.

In addition to helping podcasters get started, Anchor also recently introduced Anchor Sponsorships, a key feature that helps creators monetize their podcasts. The feature works by linking podcasts with sponsors who have ad copy ready for the host to read, rather than podcasters needing to go through a complex, manual process of negotiating sponsorship deals. Payouts are based on the number of listens, so even if a creator doesn't have a chart-topping podcast, they can still make some revenue based on the audience they do have.

In this episode, Mignano also provides valuable advice to aspiring podcasters, such as the importance of creating content on a consistent schedule, as well as not being held back by perfectionism.

For more insights, see the complete interview above or head over to Facebook Watch to follow and be notified when new episodes go live.

Watch more videos from Carlos Gil on his YouTube channel here. Follow Carlos Gil on Instagram @CarlosGil83


The Top 5 All-Time Best Productivity Hacks You've Never Heard Of

Want to combat chronic procrastination? Use these top five productivity hacks to put an end to this debilitating nuisance.

How to Identify Your X Factor So You Can Monetize Your Gifts

The founder and CEO of Rock Your Gift shares what to ask yourself to find your X factor, and explains how he's helping coaches and speakers define their unique message to grow their platform and visibility to attract consistent clients.

Here's How Investors Can Tell If You Are as Passionate as You Say You Are

On this bank-breaking episode of 'Elevator Pitch,' see who gets funding and who gets called out.

This Woman Launched a Multi-Million Dollar Company Out of Her Dorm Room in College. Now She's Helping Kids Launch Big Ideas of Their Own.

Founder of Headbands of Hope and Mic Drop Workshop, Jess Ekstrom, talks about her new interactive book Create Your Bright Ideas.

Bam! Emeril Lagasse on Kicking Your Business Up A Notch

Interview with celebrity chef and restaurateur Emeril Lagasse about his new Roku TV series, putting relationships first, and creating media with a purpose.

5-Minute Mentor: Is My Idea Ready to Be a Business?

Here's how to test your idea and bring it to market in an impactful way.

Do You Have Toxic Office PTSD?

A dark cloud of doom seems to have followed you all the way from that cruddy job to your new desk.

The Coffee Bean & Tea Leaf CEO Sanjiv Razdan on Mentoring New Business Leaders

Interview with Sanjiv Razdan about making the most of nontraditional opportunities, brewing customer curiosity, capitalizing on user-generated content, and inspiring industry leaders with the nonprofit GLEAM Network.

Is Staying Remote the Best Thing for Your Business?

Here's how to unlock the unbeatable benefits of a remote setup.

3 New Ways to Develop Laser-Like Focus

To boost focus in the face of distractions, you need a new approach to success.

Watch the Pitch That Results in Life-Changing Investment and a Lot of Tears

Emotions and investment dollars run hot on the new episode of 'Elevator Pitch.'

10 Years Later: The Skimm Co-Founders are Transforming the Way Millennial Women are Taking Charge of their Futures

Carly Zakin and Danielle Weisberg of theSkimm sit down with Jessica Abo to look back at the past decade and talk about the future.

Knead Hospitality + Design Co-Founder Jason Berry on Innovative Leadership and Employee Retention

Interview with the cofounder of Knead Hospitality + Design about loving what you do, a revamped restaurant work week, and leading by committee.

How to Prepare for a Performance Review (And Not Lose Your Mind)

Annual performance reviews are a time to shine — and a time to freak out.

Discover Entrepreneur Series

Whether you need advice on how to get your business off the ground or you’re just looking for inspiration, our video series have something for everyone. Browse our library below to find a series that speaks to you and your interests.