Why You Should Actually Listen to Your Procrastinator 'Demons'

If you're actively avoiding a major project, your procrastination could be a signal that it's something that can move the needle for your business.

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By Jason Fell Originally published Jun 27, 2014

Opinions expressed by Entrepreneur contributors are their own.

How many times have you sat down to work on a major project only to hear the calling of your inner procrastinator? "What's happening on Facebook?" "Did I put the laundry away?" "I should call a client." "I need a haircut."

And so on and so on.

If you ask sales expert and author Perry Marshall about it, he'll tell you that you should actually listen to your inner procrastinator, or "demons" as he calls them. The things you put off the most are most likely the projects you need to get to and complete immediately.

"This is a way for me to tell which projects are going to move the needle," Marshall, author of 80/20 Sales and Marketing, says in the video above. "If I don't have any procrastination 'demons' about something, that probably means it's going to flop."

Related:

The Essence of Genius Is Simplification

The 3 Critical Elements to Selling Online Like a Pro

One Way to Turn Customers Into Raging Fans: Be Controversial

Finding Customers Fast and the 80/20 Rule of Sales

'Rack the Shotgun': Using the 80/20 Rule to Identify Your Best Customers

The 80/20 Rule and How to Supercharge Your Sales and Marketing

Jason Fell

VP, Native Content

Jason Fell is the VP of Native Content, managing the Entrepreneur Partner Studio, which creates dynamic and compelling content for our partners. He previously served as Entrepreneur.com's managing editor and as the technology editor prior to that.

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