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Playing Favorites
For best results, market to your best customers.
Perk Power
The downside: You can't match the benefits offered by Fortune 500 companies. The upside: An exclusive Dun & Bradstreet survey reveals you may not have to. The bottom line: You still have to offer something.
Goodwill Hunting
Who cares about socially responsible business practices? Seventy percent of consumers, that's who.
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