Entrepreneur Magazine: July 1998
Featured Article
Playing Favorites
For best results, market to your best customers.
Perk Power
The downside: You can't match the benefits offered by Fortune 500 companies. The upside: An exclusive Dun & Bradstreet survey reveals you may not have to. The bottom line: You still have to offer something.
Goodwill Hunting
Who cares about socially responsible business practices? Seventy percent of consumers, that's who.
Related Articles
Having A Ball
A paint-staking brush with fun.
No Strings Attached
Monster success in the toy industry.
A Different World
A new study highlights the differences between male and female entrepreneurs.
Class Conflict
Expanded business class seating puts the squeeze on economy-class passengers.
Face Value
Are facial expressions universal?
Perfect Fit
Taking measure of kids' new clothing needs.
Safe Guards
Fearful parents pay for peace of mind.
Learning The Ropes
Entrepreneurs-to-be get a jump start.
No Sweat
Sporting apparel with attitude.
