Entrepreneur Magazine: April 1998
Featured Article
Tech Advantage
Don't know your modem from your monitor? Get tech-savvy -- or watch your marketing efforts suffer.
`Hi' Hopes
Does your brochure get prospective customers to buy...or say bye-bye?
Spin Cycle
Yesterday's music funds today's schools.
Marketing
Satisfaction Guaranteed!
Take this hackneyed phrase and make it mean something in your business.
Revenge Of The Nerds
Yesterday's computer geeks stake a claim in cyberspace. Guess who's cool now?
Trade Shows
Mark your calendar.
Market Watch
Do you know who your customers are?
Back To Basics
Vitamin C face cream? Coconut oil soap? A growing number of entrepreneurs are cleaning up by going au naturel.
Program Offers Free Energy Audits
Illinois.
Starting a Business
Winner's Circle
Your chances of hitting the venture capital jackpot could depend on who you know.
Marketing
What's The Problem?
Next time a customer cancels an order, find out what you did wrong -- and fix it!
Design Of The Times
Greeting cards reflect the changing face of America.
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