Entrepreneur Magazine: April 1998
Featured Article
Tech Advantage
Don't know your modem from your monitor? Get tech-savvy -- or watch your marketing efforts suffer.
`Hi' Hopes
Does your brochure get prospective customers to buy...or say bye-bye?
Spin Cycle
Yesterday's music funds today's schools.
Related Articles
Marketing
Satisfaction Guaranteed!
Take this hackneyed phrase and make it mean something in your business.
Revenge Of The Nerds
Yesterday's computer geeks stake a claim in cyberspace. Guess who's cool now?
Trade Shows
Mark your calendar.
Market Watch
Do you know who your customers are?
Back To Basics
Vitamin C face cream? Coconut oil soap? A growing number of entrepreneurs are cleaning up by going au naturel.
Program Offers Free Energy Audits
Illinois.
Starting a Business
Winner's Circle
Your chances of hitting the venture capital jackpot could depend on who you know.
Marketing
What's The Problem?
Next time a customer cancels an order, find out what you did wrong -- and fix it!
Design Of The Times
Greeting cards reflect the changing face of America.
