Entrepreneur Magazine: October 1998

Tackling franchising in the sports tournament field.

Is bigger always better? No way.

Ever wonder how to grab a journalist's attention?

Buying a franchise needn't be scary--once you separate fact from fiction.

This idea takes the (ice cream) cake.

Get an education in franchising.

40 companies that helped define franchising success.

Concocting a winning franchise formula.

Are you one of the millions of Americans who secretly longs to be an entrepreneur?