Entrepreneur magazine
October 2010

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October 2010

Entrepreneur | October 2010
October 2010
Entrepreneur Magazine

How to Make a Scene

Ace Hotel founder Alex Calderwood did it by transforming his company into a lifestyle brand. Meet the man who set a new industry standard with the 'it' hotel.

How Do You Make Something Go Viral?

You don't need a big budget, just the right combo of short, funny and inspiration.

Turning Monsters and Mini-golf Into a Successful Franchise

In just six years, the evil spawn of monsters and mini-golf has lumbered its way to 26 franchises in 12 states.

Media Mash-up

Merging social networks with e-mail marketing can maximize your exposure.

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The Fraud Fight That Never Ends

How to keep your customers' financial data safe in an increasingly unsafe environment

College Startup Success Story, Revisited

Garrett Camp sold StumbleUpon for a reported $75 million a year after graduation. Then he bought it back.

The IMAX on Your Desk

Bigger displays let users view information as they do in the real world and ease strain on eyes, shoulders and backs. Here are our picks for the best of the big screens.

Crazy for Mobile Deals

A unique purveyor of pastries relies on Fanminder to blast text message offers and discounts to its followers.

How They Roll

Robot Balls--that is, computerized spheres that can be rolled in any direction by touching a smartphone--are ready to take over the world.

Saving in Numbers

A purchasing co-op can help your business save by teaming up to buy in bulk.

School of Investment

Student-run venture funds offer startups a financing alternative, but they may not be the place to seek guidance and connections.

How Secure Are You?

The majority of small businesses are still plagued by cyber attacks, lost devices and poor backup and recovery processes.

From Idea to Market

So you have a genius idea. Here's what it takes to get a new product to market.

The Network Is Everything

Chances are, your connections don't go far enough and you don't contact them enough. Here's how to change that.

Footlong Frenzy

Several franchises have followed Subway's Footlong footprints, offering their own footlong products. How do they measure up?

Best in Class

The Princeton Review compared more than 2,000 institutions, and now its annual ranking names the 50 best for entrepreneurs.

Voice Off

Features like call routing, screening and voice-to-text functionality--and the lack of a price tag--give Google Voice strong appeal to more than 1 million users. Others can't get over the quirks. Sometimes you get what you pay for.

On this Curriculum: The Future

Singularity University may be the most ambitious and utterly idiosyncratic entrepreneurship program in the country. Just ask the BrinBot.

Roaming the Big Screen

Visually intensive app Roambi makes a splash on the iPad.

Double Take

The Toshiba Libretto multiplies the cool factor in ultraportable tablet computing.

Nothing Beats a Handshake

Networking is a must for business owners. But even with social media, the human touch is still important.

Get SMART

AT&T rolls out a new tool to recommend mobile business apps.

Alternative Business Schools

As every entrepreneur knows, there are many routes to success beyond the traditional classroom.

Claim Your 'Place'

How to use Facebook Places to boost business.

Is Your Website a Turnoff?

Whether your website is delivering the expected user experience lies in the perceptions of those who use it. Here's how to measure them.

Home Sweet Home Office

The first of a three-part series on home offices. Part One: Finding the right tools to maximize efficiency and minimize pain.

The Rise of the Virtual Classroom

Three Washington University alumni create a social-media platform for online educational resources and learn how to attract investor interest.

Choosing the Right Vehicle for Your Business

Our guide to choosing the right commercial vehicle for your business

Click to Avoid a Fashion Emergency

Go Try It On brings crowdsourcing to bear on that age-old question: 'How do I look?'

Take Another Look: The SBA 504 Loan

The new rules for this program help small businesses buy real estate, equipment and machinery.

Jargon: Job Footprint

The current economy equals more work and no promotion. Awesome.

From High Fashion to Frying Franchise

How a former high-style hairdresser became Wingstop's No. 1 franchisee.

What the Banker Found

Keep meticulous financial records from Day One, or pay the price later.

Two-Wheeled Philanthropy

An unlikely alliance between a good citizen and a bike shop owner has helped more than 12,000 people get around.

The Unlikeliest Franchisee

Uniforms, trademarks, vendor training: Yup, it's all part of becoming a Naked Cowboy franchisee.

A Debt-Free Philosophy

An unmanageable load of personal debt can create a long-term nightmare. Here's a look at some smart methods for getting out from under it.

Drinking and Drying

Drybar will style your mane (and pour your champagne) for $35. No wonder business is booming.

Attacking Curiosity

Poisoning search terms with infected links is a new favorite hacker trick. Make sure your business doesn't fall prey.

On the Road (Again)

Road warriors can now arm themselves with an arsenal of tools to survive the travails of travel. Here are some of the best apps for those who spend their life shuttling between office and airport.

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