Entrepreneur magazine
April 2012

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April 2012

Entrepreneur | April 2012
April 2012
Entrepreneur Magazine

Secrets of the 10 Most-Trusted Brands

Dreaming of the day your business becomes a household name? Follow these examples.

College Startup: Big Scan on Campus

The ability to pull all-nighters moved three BYU students to the front of the competitive QR-code category.

Microloans Make a Macro Difference

A Texas businesswoman fetched the amount she needed to open an eco-friendly pet store

How Social Media Saved a Hollywood Landmark

The Roxy Theatre on Hollywood's Sunset Strip was on its way down when Nic Adler took over and restored it to prominence in the North American music scene.

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The 10-Minute Website Builder

Stake your claim on the web before finishing your coffee.

How a Pile of Student Debt Inspired a Venture-Backed Startup

ReadyForZero racked up $4.5 million in funding to help consumers pay their bills.

Franchises Turn to Automated Customer Feedback

Innovative software empowers franchise owners to respond to customer reviews instantly.

Would Your Website Pass a Usability Test?

Affordable usability audits can weed out glaring trouble spots. A range of services are available to help for less than $200.

A Reformed Hoarder's Guide to Records Storage

Effective record-keeping is one thing. Holding on to piles of paper is another thing altogether.

Three Tips for Calculating Your Company's Cash 'Runway'

Knowing how long your business can run on red is a crucial measure of its potential for success.

Six Ideas for Finding New Sales Leads

Don't overlook these unexpected online opportunities for prospects.

Yoga Program Offers Instant Karma

A community service certification requirement aims to spread some om to those in need.

How Two Friends Turned a Crafty Hobby into a Business

In a business that's not only fun but therapeutic, these two childhood friends have been lucky with word-of-mouth and press coverage.

From Intern to Venture-Backed Entrepreneur With a Little Help From Big Data

Competition site Kaggle makes predictive modeling more effective and efficient--and a lot more fun.

What Entrepreneurs Need to Know About Late-Stage Venture-Capital Investors

If you're looking to scale up one day, it will pay to know now about how late-stage investing works.

A New Platform for Hyper-Local Marketing for Small Businesses

With LocalVox, small businesses can promote deals, events and new services in their immediate neighborhoods.

Four Rules for Location-Based Marketing Without Creeping Out Customers

Now companies can pitch location-based offers to smartphone customers instantly--and potentially make them feel uneasy.

A Not-So-Nutty Business Idea

Justin Gold put the squeeze on his product and found success in natural foods.

Singing the Joys of the Detroit Airport

Our man on the go returns to one of his favorite airports--and finds much to recommend (including the futomaki).

The Top Home-Based Franchises of 2012

Want to start a business, but don't want to deal with an office or a storefront? These are the franchises for you.

How to Protect Customer Data When Using Credit-Card Plug-ins for Smartphones

More companies are accepting mobile payments. But failing to protect credit-card data could risk hefty penalties and fines.

Sound Investments in Wireless Speakers

Sleek wireless speakers will immerse your business with music (no ugly cables or pricey installation required).

A Roadmap to Self-Reliance for Solopreneurs

One isn't always the loneliest number. In fact, it may be all that's needed to operate a successful business.

Can You Evolve From Control Freak to Emotionally Intelligent Leader?

As your company grows, you can transition from startup entrepreneur to coach and mentor. Hint: It starts with trust.

What Every Entrepreneur Needs to Know About Public Speaking

How can you go from 'public speaking isn't my thing' to full-fledged confidence? The Esquire guy helps you step up to the podium.

Martial Arts Franchise Kicks Butt

A martial arts franchise aims to drop-kick bullies and raise self-esteem while helping owners bring a professional approach to their business.

Jargon: Blamestorming

The act of meeting to discuss a failure and find a scapegoat.

New Franchises Team Up and Make Co-branding Work

Co-branding among franchises appeared to have lost its luster in recent years. But new concepts are emerging to prove that strategic combinations of businesses can cut costs and broaden the customer base.

Last-Minute Ways to Save on Your Taxes

Consider these ideas for tax breaks on your 2011 taxes.

BlogFrog and the Power of Moms

BlogFrog is capitalizing on the massive influence of mom bloggers with its brand-sponsored conversations and communities. The network's agency clients and star writers are also reaping rewards. But as the line between editorial and advertising blurs, is authenticity getting left behind?

Companies to Watch in the Mom-and-Pop Space

Is parenthood inspiring your entrepreneurial instincts? Consider the stories of these cool companies for modern parents from a range of industries.

How to Tap Into Mom-Centric Mobile Marketing

The millions of mom bloggers can make or break a new product -- so it pays to play by their rules.

How Three Businesses Broke Into the Mommy Market

These entrepreneurs tapped into a lucrative market -- and so can you.

In Amish Country, A Lesson in Niche Marketing

A business that caters to a specialized community offers lessons in narrowing the focus.

How to Repair a Damaged Reputation Online

Online rumors got your brand down? Get ready to fight back.

Brand Storytelling Becomes a Booming Business

As businesses struggle to establish a strong corporate identity, there's no shortage of enterprises waiting to help.

How an Austin Barbershop Built Its Brand

How one Texas barbershop chain built relationships with customers based on a strong company identity -- and beer.

How a Cafe Chain Rebranded With a Pro Surfer

A chain rebrands with a local focus, a surf theme and a celebrity endorsement.

Texas: The Big Mama of Brands

We would be remiss to close our big, bad branding package without a nod to a brand that needs no introduction: Texas.

Editor's Note: Our Biggest, Baddest Branding Package

Trust isn't a new concept in branding, but it's become more important than ever.

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