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Entrepreneur Magazine: April 2012

Featured Article

Editor's Note: Our Biggest, Baddest Branding Package

Trust isn't a new concept in branding, but it's become more important than ever.

Texas: The Big Mama of Brands

We would be remiss to close our big, bad branding package without a nod to a brand that needs no introduction: Texas.

How an Austin Barbershop Built Its Brand

How one Texas barbershop chain built relationships with customers based on a strong company identity -- and beer.

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How to Repair a Damaged Reputation Online

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How a Cafe Chain Rebranded With a Pro Surfer

A chain rebrands with a local focus, a surf theme and a celebrity endorsement.
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Secrets of the 10 Most-Trusted Brands

Dreaming of the day your business becomes a household name? Follow these examples.
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In Amish Country, A Lesson in Niche Marketing

A business that caters to a specialized community offers lessons in narrowing the focus.
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How Three Businesses Broke Into the Mommy Market

These entrepreneurs tapped into a lucrative market -- and so can you.
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How to Tap Into Mom-Centric Mobile Marketing

The millions of mom bloggers can make or break a new product -- so it pays to play by their rules.
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Companies to Watch in the Mom-and-Pop Space

Is parenthood inspiring your entrepreneurial instincts? Consider the stories of these cool companies for modern parents from a range of industries.
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BlogFrog and the Power of Moms

BlogFrog is capitalizing on the massive influence of mom bloggers with its brand-sponsored conversations and communities. The network's agency clients and star writers are also reaping rewards. But as the line between editorial and advertising blurs, is authenticity getting left behind?

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Entrepreneur Magazine - May 2018