Dreaming of the day your business becomes a household name? Follow these examples.
Trust isn't a new concept in branding, but it's become more important than ever.
We would be remiss to close our big, bad branding package without a nod to a brand that needs no introduction: Texas.
How one Texas barbershop chain built relationships with customers based on a strong company identity -- and beer.
As businesses struggle to establish a strong corporate identity, there's no shortage of enterprises waiting to help.
Online rumors got your brand down? Get ready to fight back.
A chain rebrands with a local focus, a surf theme and a celebrity endorsement.
A business that caters to a specialized community offers lessons in narrowing the focus.
These entrepreneurs tapped into a lucrative market -- and so can you.
The millions of mom bloggers can make or break a new product -- so it pays to play by their rules.
Is parenthood inspiring your entrepreneurial instincts? Consider the stories of these cool companies for modern parents from a range of industries.
BlogFrog is capitalizing on the massive influence of mom bloggers with its brand-sponsored conversations and communities. The network's agency clients and star writers are also reaping rewards. But as the line between editorial and advertising blurs, is authenticity getting left behind?