Entrepreneur magazine
April 2013

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April 2013

Entrepreneur | April 2013
April 2013
Entrepreneur Magazine

The Secrets of 7 Successful Brands

Whether they've been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites.

Why VCs Often Turn Away Promising Investments

If you are rejected, don't automatically assume it's your business plan that's the issue. It could be the firm's approach to its fund's investment cycle.

4 Tips for Launching Your Fashion Company

A veteran clothing designer gives custom advice to fashion 'treps.

When to Hire a Design Firm to Get Your Logo Just Right

Struggling to convey your startup's value to consumers? Team with the right design firm for branding that fits.

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The 5 Branding Rules of Attraction

Your brand draws customers to your business. Here are the elements you should consider when designing it.

A Franchisee Gym Pumps up Profits by Going Green

A Retro Fitness franchisee cut their electricity costs by adding eco-friendly features.

New Service Aims to Simplify Ecommerce Payments

Ribbon allows for one-click payments via any user platform.

What to Do If You Hate Your Brand

Four steps to building your brand into something that's more true to you.

The Best Way to Dispose of Old Gadgets

From erasing your data to finding an e-waste recycler, here's what you need to know when you're ready to let go of your old tech.

Free Online Service Matches Small Businesses With Lenders

An art school uses an online lending matchmaker to find capital.

3-D Tech Lets Online Shoppers 'Try on' Clothes

Metail creates a 3-D avatar of shoppers then digitizes clothing collections and merges the garment images with the customer's avatar.

How a Skate Business Came to the Aid of Shelter Animals

Eco-friendly skateboard and apparel business has a mission to help rescue animals. Hendrick Boards donates as much as 40 percent of its revenue to 200 animal shelters, rescues and sanctuaries.

The Ethics Coach on Misrepresentation

We tackle the ethical dilemmas of pretending to be bigger than you are, selling products you get for free, and quitting your job to become the competition.

How to Cut Through the Clutter and Make the Best Decisions

Making clear-headed decisions is the ability to see beyond your entrenched biases and move your business forward. Here's how to do it.

5 Must-Have Travel Tech Items

Travel productively with these out-of-office assistants that do everything from track your luggage to organize your expenses.

Small Used Jewelry Business Leads to a Growing Pawn-Shop Franchise

A father and son road trip led them to launch a small pawn shop that grew into a nationwide franchise.

Essential Elements of Working With a Business Partner

To keep your business running smoothly, it's crucial to have a clear division of duties. Here's how to set up a business with shared responsibilities-- for greater satisfaction and greater rewards.

How to Think Like Your Customer

Marketers behave differently online than their customers.Here's how to fix the disconnect and gain some insight into your customer base.

Inside the Shutterstock Zeitgeist

Here's how one 'trep went from amateur photographer to web mogul, serving up the visuals that enliven the way we work, study, purchase and play.

Web Startup Helps Business Owners Manage Employees

PayrollHero streamlines the business of tracking employee schedules, for both management and workers, all in the cloud.

5 Big Brand's Mistakes Solved

How five companies messed up -- and what they should have done.

How to Turn Customers Into Brand Ambassadors

How a little bit of personal attention can go a long way with customer loyalty.

College Startup Rethinks Laundry

A prepaid campus laundry service offers a lesson in entrepreneurship.

6 Fundamental Tax Tips for Entrepreneurs

Follow these simple rules to maximize your money--while staying on the IRS's good side.

Top 100 Homebased Franchises

Want a business you can feel comfortable with, minus the cost of a storefront or office? These franchises may be just what you're looking for.

Culinary Pros Lend Credibility to a Dining App

Chefs Feed has a network of more than 600 chefs that rate and review items at restaurants in 15 U.S. cities.

How to Bring Life Back to Your Office

Are you in need of some recharging? Is your staff looking a little drained? We've got the tools and tips to help you get back in action.

Why We Buy Souvenirs

The trinkets, tchotchkes and T-shirts that say, 'I was there.'

What to Consider Before Your Business Expands

How to figure out where your company can expand and the financial models to get you there.

Nonprofit Incubator Teaches Low-Income Women to Build Restaurant Businesses

The story of one La Cocina graduate and her quest to cook up authentic Mexican tastes.

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