Entrepreneur magazine
April 2014

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April 2014

Entrepreneur | April 2014
April 2014
Entrepreneur Magazine
Marketing

Introducing Entrepreneur's Top Brands of 2014: Learn Their Secrets

We present the companies that have generated the most trust among entrepreneurs as well as the lessons you can take from them.

Growing a Business

Why This Curated Market for Indie Hardware Is Gaining Traction

Grand St., a curator of independently made electronics and related gear, is one of the few channels to tackle the sprawling maker marketplace.

Real Estate

Meet the Real Estate Franchise Backed by Warren Buffett

One of the first enterprises Buffett is allowing to use the Berkshire Hathaway brand name is a real-estate brokerage.

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Franchise

How Social Franchising Is Bringing Jobs to the Developing World

The aid community is taking the efficiency and standardization of the franchise model any applying it toward philanthropic endeavors.

Starting a Business

6 Common Mistakes People Make When Starting a Business

Do yourself a favor and avoid these costly pitfalls.

Franchise

Our Top Homebased Franchises, No Office Space Required

Lower startup costs -- sixty of these homebased companies can be started for less than $50,000 -- are just part of the reason for these businesses' popularity.

Business Culture

3 Strategies for Dealing With Toxic People

Unfortunately, you can't change them. But you can change the way you interact with them.

Money & Finance

When Trading Equity for Cash, Balance Is Everything

Sell too little, and you lack the resources to grow. Sell too much, and you lose control.

Money & Finance

How This Theater Fills Its Empty Seats Every Night

The Center Theatre Group in Los Angeles took a chance on Goldstar, a primary ticket seller, and watched its annual revenue increase by a cool million dollars.

Marketing

When It Comes to Branding, It's All About Color (Infographic)

Is your logo bright blue? Dark green? Eggplant? A look at the message you're sending your customers.

Buying / Investing in Business

3 Ways for Women to Close the VC Gender Gap

Only 7 percent of U.S. venture capital deals go to women founders and CEOs. Let's change that statistic.

Innovation

Aereo CEO: 'We're on the Side of the Angels'

Aereo, which snatches over-the-air TV signals and streams them on the internet for a few dollars a month, is determined to prevail over the TV networks trying to bring it down.

Social Media

How to Build Your Personal Website in Less Than 10 Seconds

Strikingly pulls from LinkedIn to build customized websites in one easy step.

Money & Finance

Advice for Making the Luxury Sell

When presenting and pricing luxury items, add to the product's perceived value while eliminating any suggestion of commoditization.

Cryptocurrency / Blockchain

What the Heck Is a Bitcoin Anyway?

And how can my business accept payments with the digital currency?

Marketing

There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right

A compelling brand story gives your audience a way to connect with you.

Marketing

How Steve Jobs Blew Up the Rules of Branding

By throwing out the approved checklist, Jobs got customers to meaningfully connect with the Apple brand.

Marketing

17 Logos We Love

Brand identity in its purest form.

Marketing

The Top Brands in Food Service, Hotels, Retail and More

These brands took the No. 1 spot in various categories. Here's why.

Marketing

The 120 Most Trusted Brands

We surveyed more than 5,000 Entrepreneur readers to learn the companies that elicit their greatest loyalty and trust. Here are the results.

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