Top marketers share how to come up with a winning name plan.
Want to destigmatize marijuana? We can start by calling it what it really is.
Startup LucidMood sells low-potency vaping products. But before winning over consumers, it had to win over a very skeptical group: budtenders.
He's also an object lesson in how to promote the plant: When people talk honestly about it, progress happens.
Apothecarry Brands CEO Whitney Beatty bet her home and high-paying job that consumers would want luxury cannabis storage.
Running a successful dispensary has its own unique challenges. You need to be compliant and profitable -- and in that order.
From actors to pop stars and everyone in between, these are some of the big names cashing in on the pot boom.
As weed becomes legal in more and more states, now is the time for entrepreneurs, even green ones, to break into the biz. We spoke with Nick Kovacevich, the CEO of Kush Bottles, to get the 420. (Er, we mean the 411.)
A Colorado-based cannabis investor reveals how best to get into this burgeoning area.