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Entrepreneur Magazine Latest
Lewis Howes Has Built An Eight-Figure Personal Brand. He Did It By Constantly Reinventing Himself.
The key to Howes' success is his willingness to be honest about what people need, and revise his story again and again.
He Names Brands for Amazon, Meta and Forever 21, and Says This Is the Big Blank Space In the Naming Game
Naming specialist Ragen Alexander says that companies often get stuck thinking they must have a few popular qualities in a brand name. But they're missing big opportunities to capitalize on language in other ways.
When a Beauty Influencer and a Wall Street Lawyer Started a Brand Together, a Weird Thing Happened
The founders of DIBS learned how to take each other seriously.
Here's Why You Should Buy More Ads When the Economy Tanks
Marketing budgets are the first to get slashed when the market tightens, but that creates less competition for attention.
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Entrepreneur Startups Latest
How to Be A Wealthy Franchisee
It's a personality anyone can have. It's a byproduct of choices anyone can make.
Meats and Cheeses and Olives, Oh My! How this Veteran Launched a Successful Charcuterie Franchise
Kerry Sylvester started Graze Craze in Oklahoma well before charcuterie became a $378 million industry.
When This Couple Opened a MassageLuxe in an Underserved Black Community, They Realized Their Business Was About Self-Care in More Ways Than One
Michelle and Karim Kameka discovered their mission was as much about the people they hired as the people they served.
4 Qualities Restaurant Franchisors Look For in a Franchisee
When it comes to franchising, it's all about the perfect match between franchisor and franchisee, especially in something as fast-paced as restaurant ownership.