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Can I Get a Little Help Here? You need experience to hit up investors, but no one said it had to be your own.

By Art Beroff

Opinions expressed by Entrepreneur contributors are their own.

David Macrae is a serial entrepreneur. After successfullygrowing three technology companies, he's at it again withAtlanta-based Bulletin.net. With this new company, Macrae hopes tocapitalize on the need for expanded services from wirelesscarriers. Bulletin.net's software products enable a range ofwireless devices to provide users with messaging, wirelessapplications, e-mail and wireless Internet access, and helpintegrate future technologies as they emerge. "The largetelecoms are not equipped to develop and deploy these services tomobile professionals," says Macrae. "But a nimble companysuch as ours can." Like McDonald's, Macrae sees billionsand billions to be served.

But, as Macrae is the first to admit, "No matter how manytimes you start a business, you almost always get to a point whereit needs an infusion of equity capital from outsideinvestors." That also means you'll have to face one of thegreatest entrepreneurial quandaries: Should I try to raise themoney myself, or should I hire a consultant to help me find thecapital my business needs?

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