Can I Get a Little Help Here? You need experience to hit up investors, but no one said it had to be your own.
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David Macrae is a serial entrepreneur. After successfullygrowing three technology companies, he's at it again withAtlanta-based Bulletin.net. With this new company, Macrae hopes tocapitalize on the need for expanded services from wirelesscarriers. Bulletin.net's software products enable a range ofwireless devices to provide users with messaging, wirelessapplications, e-mail and wireless Internet access, and helpintegrate future technologies as they emerge. "The largetelecoms are not equipped to develop and deploy these services tomobile professionals," says Macrae. "But a nimble companysuch as ours can." Like McDonald's, Macrae sees billionsand billions to be served.
But, as Macrae is the first to admit, "No matter how manytimes you start a business, you almost always get to a point whereit needs an infusion of equity capital from outsideinvestors." That also means you'll have to face one of thegreatest entrepreneurial quandaries: Should I try to raise themoney myself, or should I hire a consultant to help me find thecapital my business needs?
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