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The Best-Relaid Plans . . .

When investors ask you for a growth plan, they want a growth plan. A cleaned-up, rehashed business plan isn't going to do the job.

This story appears in the March 2003 issue of Entrepreneur. Subscribe »

Somewhere in your office, in a dark closet on a dusty shelf, sits a yellowing tome you call your business plan. Once, this mighty document was a map to lead you through the difficult terrain of product development, business models and marketing strategies.

But now it's gathering dust because your challenges are about growth. Now, you are more likely to worry about optimizing output, budgeting for capital equipment and opening new locations.

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