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Financial Education: A Great Employee Perk

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This story appears in the March 2009 issue of Entrepreneur. Subscribe »

With the gyrating and the uncertain, there's one low-cost move you can make that'll pay big dividends: offering your employees financial counseling. Studies have shown that providing such help will increase workers' feelings of company loyalty and improve retention rates. It should boost , too; when employees are worrying about their savings accounts, they're not focused on work.

44%

of workers are interested in having financial planning help offered at work.

(Source: MetLife)

Workers' interest in financial planning help grew in the past year as the economy deteriorated, says Peter Burki, CEO of work/life benefits provider LifeCare Inc. In fall 2008, LifeCare's call center fielded quadruple the inquiries about financial help from 2007. "We're seeing an amazing need out there," Burki says.

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