Get All Access for $5/mo

Learn How to Dress to Impress From This Men's Style Expert With Over 1 Million YouTube Followers How you dress in a professional setting goes a long way in how others perceive you.

By Carlos Gil

Opinions expressed by Entrepreneur contributors are their own.

If you take one look at Antonio Centeno, your first thought is probably, "Wow, here's a good-looking, well-dressed guy that's probably a Fortune 500 CEO." I know that's what I thought when I first came across him at Social Media Marketing World in San Diego recently.

It turns out that Centeno is a former Marine captain turned men's style and fashion consultant who has written over 1,000 articles and published thousands of videos to close to 2 million subscribers on YouTube while teaching men of all ages, shapes and sizes how to dress their best to impress.

According to Centeno, how you dress in a professional setting goes a long way in how others perceive you, which traditionally has been true for your typical job interview or pitch meeting depending on your industry or line of work.

However, what does Centeno say to the modern-day professional who commonly will show up to an industry conference in a backward hat, skinny jeans and Jordan's?

Combining his military background and the "science of style to command respect and earn more money" lifestyle content that reaches over 6 million men monthly, Centeno suggests that you are the captain of your message. Meaning, your appearance should align with who you want others to perceive you as and the message that goes along with it.

Here are five key takeaways from my five-minute with Centeno:

  • It's proven that you're likely to earn $232,000 more over the lifetime of your career based on how you dress and present yourself to others.
  • Your look influences your message. For example, if a firefighter walks into a room and yells, "Get out!" everyone is going to immediately listen because of the uniform. Centeno suggests that the same principle applies in business. Your uniform is your attire -- what does it say about you?
  • If you're going to wear a T-shirt to an industry event it should have your logo on the front. You can also dress up your T-shirt and jeans look by throwing on a blazer.
  • Your face is the feature that people see first, therefore your hair and beard (if applicable) should always be neatly groomed.
  • Clothing is the first step to get you in the door. In the corporate world, people will judge you based on aesthetics, therefore you should dress to impress when meeting others at a conference or networking mixer.

Watch more videos from Carlos Gil on his YouTube channel here.

Carlos Gil

Author of The End of Marketing

Carlos Gil is the author of The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI, an international keynote speaker, and award-winning digital storyteller with over a decade of experience leading social media strategy for global brands including LinkedIn.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Real Talk w/ Carlos Gil

As Social Media Evolves, Do Marketers Need to Jump on New Platforms Like TikTok?

5 LinkedIn Growth-Hacking Strategies for 2020

Follow the 3 Ps to Grow Your Social Media Influence

Editor's Pick

Business Solutions

Increase Productivity with This Microsoft 365 Subscription, Now $25 Off

It can make the entrepreneur life a lot easier.

Business News

Apple Pay Later Is Ending. Here's What's Taking Its Place.

The program was available for less than a year.


This Artist Answered a Businessman's 'Powerful' Question — Then His Work Became 'the Poster Child for Juneteenth': 'Your Network Really Becomes Your Net Worth'

Reginald Adams was the executive director of a Houston-based art museum for more than a decade before he decided to launch his own public art and design firm.


Harvard Business School Professor Says 65% of Startups Fail for One Reason. Here's How to Avoid It.

Team alignment isn't nice to have -- it's critical for running a successful business.

Business News

Here's What Companies Are Open and Closed on Juneteenth 2024

Since it became a holiday in 2021, Juneteenth has been recognized by some major corporations as a paid day off.

Growing a Business

I Hit $100 Million in Annual Revenue by Being More Transparent — Here Are the 3 Strategies That Helped Me Succeed

Three road-tested ways to be more transparent and build relationships that can transform your business — without leaving you feeling nightmarishly over-exposed.