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Liquid Assets Keep the Credit Flowing

Entrepreneurs with asset liquidity will be able to get loans in a tough environment.

This story appears in the February 2009 issue of Entrepreneur. Subscribe »

When it comes to managing our investments, we entrepreneurs want what everybody else wants: to make as much money as possible with as little risk as possible.

But as business owners, we also need to take other factors into consideration when making our choices. Unlike investors with corporate jobs and 401(k) plans, we may ultimately need to use our personal assets--our house, our stocks, our bonds, our , even the cash value of our life policies--as collateral for credit lines and business loans as our companies grow.

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