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Non-Tech Businesses Can Get VC, Too

Think venture capital is only for the high-tech crowd? Think again. Your low-tech company might be just what VCs are looking for.

This story appears in the July 2005 issue of Entrepreneur. Subscribe »

Take one look at the 2004 "MoneyTree Survey" by PricewaterhouseCoopers, Thomson Venture Economics and the National Venture Capital Association, and you'll see that most venture capital goes to companies that develop cutting-edge technologies. The siren call of high tech, nanotech, and biotech seems impossible for VCs to resist.

But there is good news for low-tech companies. Behind the headlines, many VCs are investing in low-tech (or no-tech) companies that offer prospects of rapid growth, job creation and excellent economic return. In fact, well-managed companies in any industry can score VC dollars if they know where to look. Following are lessons from three low-tech entrepreneurs who found financing gold.

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