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Royalty Treatment

Instead of selling ownership, sell a piece of the revenue stream.

By Art Beroff

Opinions expressed by Entrepreneur contributors are their own.

In The Wizard of Oz, Dorothy carried with her the powerto go home all along. The problem was she didn't know clickingher heels three times would do the trick.

Entrepreneurs seem to be suffering from similar oversight. Asource of growth capital is often right under their noses but goesunnoticed. And as Dorothy travels across a mysterious land,entrepreneurs descend into a netherworld of venture capitalists,angel investors and investment bankers with sometimes terrifyingresults.

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