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Wealth of Experience

A history of startup success in the mobile ad game--and a strong market position--paid off when the founders of Nexage launched a new funding campaign.

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This story appears in the November 2009 issue of Entrepreneur. Subscribe »

The truism that it's who you know that really counts becomes even more true if your company is trying to hunt down venture capital in a recession. A strong track record doesn't hurt, either. The founders of Nexage are proof: Relationships and reputation helped the Wellesley, Mass.-based mobile advertising optimization startup secure $4 million in venture funding in mid-July.

Spurred in part by the cash infusion, the company expects to see revenues top $10 million next year, says company CEO Dev Gandhi. He and company chairman Mike Baker found VCs so receptive during their six-month funding search that they had their pick among several possible suitors. The ace card that drove their popularity: Baker had spent six years as founder and CEO of another mobile ad startup, Enpocket, which Nokia bought for an undisclosed sum in 2007.

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