Cash From the Crowd: Entrepreneur Press
Who's Willing to Bet on Your Success? FIND OUT

Crowdfunding will inject over 5 billion dollars into the economy this year and is becoming a powerful way to fund new ideas and generate buzz for new products and ventures. This creates a huge opportunity for entrepreneurs; however, only 40% of projects succeed in reaching their funding goal. This book shows you how to shift the odds in your favor.

Master the key steps to crafting, managing, and promoting a successful campaign:

  • Assess your crowdfunding potential
  • Determine the best crowdfunding model for your venture
  • Gain expert advice on preparing your project and promotion
  • Learn how to craft your pitch and invent enticing rewards
  • Employ social media and PR strategies to motivate your backers to open their wallets
  • Learn what to do after you’ve reached your goal to ensure your backers are happy

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  • Pre-campaign, campaign creation and launch, and post-launch checklists
  • Tips, best practices, and examples for convincing “the crowd” to invest in your success
  • Insights from successful project owners
  • Links to successful campaign videos
  • Crowdfunding Toolkit--all the resources you need during and after your campaign

Table of Contents and Introduction Preview


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About the Author

Sally Outlaw is the co-founder and CEO of, a leading crowdfunding consulting and services provider, that has helped thousands of entrepreneurs reach their crowdfunding goals. She is a seasoned entrepreneur who has traveled the globe, including ten years spent in Russia, starting and managing several successful companies and running her own media ventures. Sally is a speaker on the topic of small business financing at various universities, business incubators, and entrepreneurial events and has been a repeated source on the topic of crowdfunding for national media outlets.