October 21
Boston, MA




Meet the master CMO behind luxury brands like NetJets, Tequila Avion and Eleven James as he demonstrates the essentials to creating a lifestyle brand that thought leaders and celebrities want more than anything else. Drawing from decades of experience working with iconic greats like Warren Buffet, Randy Brandoff will share with you the most effective ways to harness your entrepreneurial prowess and hyper-speed the needle forward on your vision.

Attend this exclusive seminar to learn how to build the business of your dreams by learning the secrets to how this mentor did it several times over. Brandoff will show you how to apply the lessons he's learned into a business that intersects his unique passion for fine watches with his skill for product innovation.

In one morning, you'll learn how to:

  • Turn business obstacles into untapped opportunities
  • Capitalize on emerging market trends, including consumers' affinity for subscription services
  • Build valuable partnerships with influentials (VCs, investors and more) to launch your business into high gear
  • Market the experience (why) over the specifics (what)
  • Discover the secrets to succeeding no matter what shape the market is in
  • Create a value proposition that customers are willing to pay more for
  • Tap into multiple customer bases at the same time

Come to be inspired, learn product innovation strategies, and cultivate partnerships with bold new thinkers in your area to reach your goals this year, not the next.


Randy Brandoff

Randy Brandoff

CMO and Founder of Eleven James (Speaker)

In 2013, Brandoff started Eleven James following his tenure as chief marketing officer of NetJets, a Berkshire Hathaway company, where he served since the NetJets acquisition of Marquis Jet in 2010. Eleven James is an annual private membership program that reimagines how luxury timepieces are consumed. A successful business leader several times over, Brandoff also helped launch Tequila Avion, a leading spirits brand made popular by the HBO series "Entourage." There, he was a co-founder and principal prior to the company's sale to Pernod Ricard in 2014.

Ray Hennessey

Ray Hennessey Editorial Director (Host)

Following the presentation, Ray will explore additional behavioral insights based on Brandoff's experiences and those of entrepreneurs in attendance.



October 21, 2015
8:00 AM
Registration/Continental Breakfast
8:45 AM
Welcome and Introductions
9:00 AM
Keynote Presentation with Randy Brandoff
10:00 AM
Keynote Interview with Editorial Director Ray Hennessey
10:20 - 10:50 AM
Audience Q&A



The Westin Copley
10 Huntington Ave
Boston, MA 02116

Hosted by Entrepreneur Expo


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