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How to Make Your Infographic Stand Out on Mobile

Infographics have long been a content marketer's staple, but let's face it, any content that requires viewers to pinch, zoom, and pan is going to turn people off.

To Have Your Video-Content Marketing Be Successful in 2015, Follow These 5 Rules

Whether they're instructional, informational, or simply for fun, videos are an important part of today's marketing strategy.

The 5 Key Metrics You Need to Be Tracking in 2015

Unless you're a statistician at heart, tracking key performance indicators (KPIs) isn't the sexiest part of a marketer's job, but it is one of the most important.

Is Clickbait The New Face of Content Marketing?

As more people turn to the Internet for news, their patience for sensationalist headlines that guarantee nothing will inevitably turn outward.

To Get the Best Out of Your Content, You Better Have a Top-Notch Digital Asset Management System

Creating top-notch content requires a digital asset management system to organize images, videos, slide-decks, infographics, animation and music.

Here Are 4 Steps to Create an Awesome User Experience

A good user experience starts from the ground up. Here's your foolproof four-step plan to making your user experience the best it can be.

Here's How to Really Measure the ROI of Your Content-Marketing Strategy

While the content is the fuel that powers the act of content marketing, it is the measurement of the content that ultimately decides whether it was an effective strategy.

5 Tricks to Creating Compelling Mobile Ads

To succeed in today's world, mobile advertising needs to be at the core of marketing campaign planning.

To Make Your eBook a Success, Focus on These 4 Things

Ebooks are extremely valuable and effective tools for marketers as they position brands as thought leaders and allow audiences to engage with products and offerings through different lenses.

The Content Marketer's Guide To Black Friday

With Thanksgiving and the holiday shopping season quickly approaching, retailers and marketers must establish a game plan for arguably the two biggest shopping days of the year.

The Top 14 Content Marketing Trends of 2014

From an explosion in video to brands embracing micro-content, 2014 was a busy year for marketers.

The 3 Goals to Set for Content-Marketing Success

For your content-marketing campaign to be a success, you need to determine what milestones you want to achieve and implement strategies to support these goals.

How Using the Cloud Can Help Make Video Production a Snap

With cloud computing taking over how we do business, video teams should also be utilizing this online network to simplify production.

Determining the Right Kind of Video for Your Message

As video marketing becomes increasingly commonplace online, it's important to know which video type will deliver your message most effectively.

How You Should Be Marketing to the Visually Impaired

According to the American Foundation for the Blind, 20.6 million people in the U.S. experience vision loss. Here is how to market your brand to this important demographic.