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Content marketers can learn a thing or two about from LinkedIn's recently leaked strategy document.
With many companies turning to content to help build their brand, some entrepreneurs and CMOs are looking at the wrong metrics. Here is how content-marketing has evolved and what people should be measuring.
With the Gen Y generation being an influential bunch, brands need to focus on two things to get their attention.
Your success at growing and maintaining an engaged, active audience relies on your ability to produce relevant, visual social media content.
With more companies turning to data visualization to explain difficult or broad topics, a new crop of tools are popping up to make your designs beautiful.
Video content is heating up the Internet. Entrepreneurs can jump on this bandwagon by producing simple explainer videos.
When done correctly, infographics are a powerful tool to tell stories and inform an audience. When done poorly, a brand's integrity comes into question.
We may have barely crossed into the second half of 2014, but if you want to have a big year in 2015, you should jump on your game plan now
Surprisingly, the Library of Congress offers a whole plethora of photographs to help your content stand out -- and not just on the Fourth of July. But you need to be careful not to violate any copyright laws.
When it comes to a content strategy, often founders are stumped on how not to retell the same old stories. Here we touch on five ideas to get your juices flowing.
Finding a high-powered industry influencer can help jump start a sharing craze and kick your message into viral overdrive.
Marketing professionals are well aware of the power of viral videos and use the same techniques to sell their brand. But that doesn't mean every one will be a homerun. Here is how to do it right.
When used correctly, analytics can reveal insights about content and websites that are otherwise invisible. But analytics often create a lot of noise with no obvious message, turning a tool that is intended to clarify user experience into a confusing mess of numbers.
With big-name brands going all in on Instagram, entrepreneurs can learn a thing or two from these companies about how to engage with followers.