Who Let the Blogs Out?

Blogging has become one of the hottest Web trends. How can it help your business?

By Amanda C. Kooser • Oct 1, 2002

Opinions expressed by Entrepreneur contributors are their own.

Blogging. Kids are doing it. Your neighbor is doing it.Academicians are doing it. And now businesses are doing it, too. Ifyou take "Web" and "log," and put themtogether, you get a blog.

At its most basic, a blog is a frequently updated, timed anddated online journal with a good dose of links involved. That maynot sound like much to get excited about, but it has gone beyondfad to become a full-fledged Internet phenomenon.

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