Does Your Site Reflect Your Biz?

Picture this: You're in downtown Los Angeles, about to visit a lounge called The Edison. To get there, you have to walk down a dark alley and through a set of wrought iron gates, leading you down a staircase into the underbelly of a century-old building that houses the remnants of a grungy power plant. But the venue is actually anything but grungy: Plush couches surround authentic generators and turbines, and beautiful chandeliers hang among original piping. Though Thomas Edison was responsible for much of the innovation during the building's era, the inventor behind the nearly 2-year-old lounge is Andrew Meieran.

"It's a melding of technology and aesthetics from that time with [those of today]," says Meieran, 41. "It's an echo of a historic epoch but made applicable to the world now."