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How Much Should Your Online Product Cost? Finding a price point that works for you and your customers.

By Greg Rollett

Opinions expressed by Entrepreneur contributors are their own.

You know you want to make an online course or offer an online product, but you don't know how to price it. Should it be available for $10 or $10,000? Going too high could drive your audience away, but going too low could mean leaving a bunch of money on the table.

In this video, Entrepreneur Network partner Greg Rollett explains the two factors you need to consider when determining your own price point.

First, what are your competitors within the industry charging? Looking at similar courses or products can help you determine what customers are willing to pay for a given product or advice on a given topic.

Second, you need to know how much you expect to make from your offering. Are you willing to go for a home run, hoping five people sign up for a $10,000 course? Or, do you want something more available and consistent?

Click play to learn more.

Related: How to Escape Your Cubicle and Become an Entrepreneur

Watch more videos from Ambitious Media on their YouTube channel.

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Amazon Fire, Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.

Greg Rollett

Founder of Ambitious.com

Greg Rollett is an Emmy Award-winning producer, bestselling author and media expert who works with experts, thought leaders and entrepreneurs all over the world. He utilizes the power of new media, direct response and personality-driven marketing to attract more clients and to create more freedom in the businesses and lives of his clients.

Rollett is the founder of Ambitious.com, a leading online education platform for entrepreneurs and is the host of the online TV show, The Ambitious Life. Rollett has also hosted numerous TV shows including the reality show Ambitious Adventures, where Rollett traveled the country in search of today's best young entrepreneurs making a significant impact in their community.

He has co-authored bestselling books with Jack Canfield, Dan Kennedy, Brian Tracy, Tom Hopkins, James Malinchak, Robert Allen, Ryan Lee and many other leading experts from around the world.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

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