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Make Your New Site Social

It's never too early to integrate social networking into your website. In fact, the sooner, the better.

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This story appears in the February 2009 issue of Entrepreneur. Subscribe »

Your may be just hours old, but that doesn't mean it's too early to start integrating . retail startup Bin Ends' website, binendswine.com, features a blog, click-to-chat with the sommelier and homepage links to its social networking pages on and . And customers can follow video updates about new wines through the company's personal channel on 12seconds.tv.

Social features like these are becoming must-have accessories for web startups of all stripes. Bin Ends co-founders John Hafferty, 45, and Craig Drollett, 34, even have a social ace in the hole: live wine tastings. "We've built the foundation of our networks on Twitter because we're able to reach out to more people than with any other platform," says Drollett. "With a quick 140-character post, we reach thousands of people literally all over the world." Bin Ends' Twitter Taste Live site is built on the Ningsocial networking platform and has quickly evolved into an active community of wine enthusiasts and experts that also generates visitors for Bin Ends' retail site.

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