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Offer Flexible Billing Options Offer customers flexibility with a "Bill Me Later" payment option.

By Melissa Campanelli

Opinions expressed by Entrepreneur contributors are their own.

Does giving customers the ability to buy now and pay later appeal to you? If so, you may want to consider adding I4 Commerce's Bill Me Later service to your website's payment options. Proponents say the service encourages impulse buying by eliminating the need for customers to have credit cards nearby and easing their security concerns.

How it works: When online shoppers proceed to checkout, they see a "Bill Me Later" option along with the option to use a major credit card. To use Bill Me Later, they must provide their date of birth and the last four digits of their social security number. E-tailers then hand off the transactions to I4 Commerce, which authorizes each one in about three seconds, settles with the merchant within two days, then bills the customer within 14 days. The authorization runs through the same infrastructure as most credit card transactions.

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