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I Want My Cell TV

The video iPod screen may be tiny, but it invites big productions.

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This story appears in the February 2006 issue of Entrepreneur. Subscribe »

When unveiled 's video iPod, the biggest names in media moguldom started scrambling to get their shows on the tiny screen. A half-million cell phone owners were already tuned in to MobiTVand Verizon Wireless' VCast. But Jobs' announcement catapulted video podcasting into prime time.

Within weeks of the debut, Apple had sold a million episodes of popular TV shows at two bucks a throw. Suddenly, it's hip to watch TV on a 2- to 3-inch display. Better yet, video podcasting--or vodcasting--is a marketing medium any entrepreneur can afford.

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