Serve 'Em Right
When it comes to customer service on the web, think big.
Opinions expressed by Entrepreneur contributors are their own.
The great thing about the internet is that anyone can set up shop. But that also means you have to compete with the big guys-and customer service is no exception. "Customers today are very savvy," says Lauren Freedman, president of The E-tailing Group Inc., an e-commerce consulting firm in Chicago. "They expect best-of-breed customer service everywhere they shop on the web. They don't care if you're small."
Each year, Freedman's firm tracks the top 100 e-tailers on set criteria to select best-in-class merchants relative to customer service and communication. The most successful online businesses offer the following:
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve