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Mobile Mad Men

For small business marketers, the mobile advertising equation is beginning to add up.

This story appears in the January 2010 issue of Entrepreneur. Subscribe »

As newspapers decline and TV audiences erode, more advertisers are turning to mobile phones as a marketing medium. According to Nielsen, there are now 63 million mobile web users in the U.S. alone, and media investment management firm Group M forecasts that global mobile advertising will climb 19 percent, to $3.3 billion, in 2010.

While big companies continue to dominate advertising on the mobile channel, more are now seizing the opportunity. Shooger, a startup based in Coral Gables, Fla., hopes to help them do it.

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