Podcasting for Pennies
Need help starting your own podcasting?
At a minimum cost of $40 per thousand downloads, podcast advertising gives companies a relatively inexpensive way to reach ultratargeted markets, according to Fruitcast.com, a service that helps businesses advertise on podcasts. Because podcasts usually appeal to narrow, topic- or geography-specific markets, podcasting helps advertisers reach hard-to-define audiences. Fruitcast.com offers free consultations to businesses considering this medium, and it will also help advertisers create and upload their spots. Still not sure? Go to the site to browse a directory of podcasts that are accepting advertising.
Cyber Monday Subscription Sale - Unlock this subscriber exclusive article and more for 50% off.
Access all Entrepreneur content with no ads, unlock discounts, and get exclusive advice only available to our subscribers. Plus, our magazine delivered straight to your door.
Get 50% off an annual subscription today. Just use code SAVE50 at checkout.
Entrepreneur Editors' Picks
Online Scams Are More Sophisticated Than Ever. Here's How to Shop Safely on Black Friday and Cyber Monday, According to a Cyber Intelligence Expert.
This Guy Saved Barbie From Cultural Extinction. He Did It by Asking One Big Question.
The Top 5 Hot Franchise Categories for 2023, According to One Industry Expert
Why Can't We Resist Black Friday and Cyber Monday? A Behavioral Economist Explains the Psychological Forces That Make Sales Irresistible.
I Couldn't Sleep. I Obsessed Over My Failures. Then I Found the Weirdest Cure.
This Pitch Scored a $250,000 Investment — But It Almost Didn't Happen
Employees Were Demanded to Go Home. Here's How We Invite Them to Come Back.