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Recruiting Employees 2.0

When it comes to finding the best employees, technology can put you on a level playing field with the big guys.

This story appears in the November 2007 issue of Entrepreneur. Subscribe »

When Kelly Cutler researched job applicants for a recent opening at Marcel Media, her Chicago search engine marketing company, she didn't stick just to the information they provided. She and co-founder Ben Swartz, both 33, checked out prospects on social networking site LinkedIn. "You get recommendations from their colleagues and customers and see their entire network of people," says Cutler.

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