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Say Goodbye to Early Termination Fees

The early termination fee on your cell contract feels like a ball and chain, but now one carrier wants to set you free. Who will follow?

This story appears in the October 2006 issue of Entrepreneur. Subscribe »

We absolutely love our , as we should. What other gadget delivers so much to so many for so little? But it has a couple of aspects we hate-early termination fees first and foremost.

This fall, Wireless will try to make its phones more lovable by prorating the $175 ETF it charges customers who leave before their two-year service agreements expire. "We believe dissatisfaction with flat early termination fees is tarnishing the entire industry," announced CEO Denny Strigl in a Verizon press release.

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