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Who's on Your Site?

Real-time tracking tools make it easier than ever to monitor your online traffic.

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This story appears in the December 2008 issue of Entrepreneur. Subscribe »

When you've got a potential customer on the hook, you need to act immediately. That's what prompted call-automation technology company TuVox to invest in a new site-visitor tracking service two years ago.

The service it uses from VisiStat allows the TuVox to view visitor activity on its in , rather than having to comb through log reports 24 hours later for nuggets of information. It alerts users to activity by sending out an e-mail whenever someone visits designated pages--sort of like the bell ringing on the front door of a retail establishment.

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