Torrendell says her 20-year career, which included stints at Apple and Meta, taught her to recognize signals about the next big thing before they became obvious to everyone else.
A redesign is more than a marketing project. It's a deadline for decisions about who matters most, what the business is really selling and what no longer deserves space.
For founders selling low-cost products and services, a payment method has to be evaluated against the size and frequency of the transactions it will actually handle.
When another agency started selling Machine Relations, the category I named, I didn't fight it. Here's why owning the definition beats renting a spot that resets every day.
Survival and success today require owners to pay careful attention to many external and internal factors, from cashflow to exploring affordable solutions.