"Always be selling!" That's wise advice from David Mamet in his popular play, Glengarry Glen Ross. As an entrepreneur, you must always be selling: your product, your business strategy, even yourself. And no one sells themselves better than great entertainers.
"When you're born with two distinct qualities like having charisma and the ability to think on your feet and learn quickly, as most popular entertainers are inherently gifted with, you can adapt quickly to situations and charm people into always believing in you," says Steven Le Vine, founder of grapevine pr, a Hollywood-based celebrity public relations firm. "Those two qualities, which entrepreneurs may not always have from the start, are like skeleton keys to handling any business situation."
We asked Le Vine about some top entertainers and lessons they can teach a budding entrepreneur.