Apple is building a new headquarters — dubbed Apple Campus 2 — a 2.8-million-square-foot hub parked in the northeast corner of Cupertino, CA.
For the last few years, we've heard the rumors of grand plans, but it wasn't something we could visualize because we didn't know what to expect.
Now straight out of the City of Cupertino come some brand new images that give us a much better idea of the giant hub Apple is building for its campus.
Through debunking common misconceptions and illustrating its impact across the marketing sales funnel, this article urges C-suite members to embrace earned media as a key driver of sustainable growth and brand influence.