Taco Bell's New Restaurants Are Unrecognizable
The company rolled out four new store models, and they look nothing like the fast-food chain we know.
Taco Bell has redesigned some of its restaurants.
The company rolled out four new store models -- "modern explorer," "California sol," "heritage" and "urban edge" -- and they look nothing like the fast-food chain we know.
The four new restaurants, which recently debuted in Orange County, Calif., are all pretty similar to one another. The chain plans to roll out the new designs nationally.
They feature open kitchens and lounge seating areas with rustic wood and metal finishes, as well as fancy lighting fixtures and chandeliers that look like they came from Restoration Hardware.
Here's how the company describes each model:
Heritage"Inspired by its culinary roots in Mexican-inspired food with a twist, this style is a modern interpretation of Taco Bell’s original Mission Revival style characterized by warm white walls with classic materials in the tile and heavy timbers."
Modern explorer"This rustic modern style is a refined version of the brand’s Cantina Explorer restaurants and can easily fit into a suburban or rural environment. Inspired by the farms that make our food, this style reinforces Taco Bell’s commitment to the best ingredients, authenticity and transparency of materials and dining preparation."
"Inspired by Taco Bell’s California roots and the California lifestyle, this design blurs the lines between indoor and outdoor. It’s a celebration of dining al fresco and embraces a laid-back beachy feel both inside and out."