Taco Bell's New Restaurants Are Unrecognizable

The company rolled out four new store models, and they look nothing like the fast-food chain we know.
Taco Bell's New Restaurants Are Unrecognizable
Image credit: Taco Bell

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
2 min read
This story originally appeared on Business Insider

Taco Bell has redesigned some of its restaurants.

The company rolled out four new store models -- "modern explorer," "California sol," "heritage" and "urban edge" -- and they look nothing like the fast-food chain we know.

The four new restaurants, which recently debuted in Orange County, Calif., are all pretty similar to one another. The chain plans to roll out the new designs nationally. 

They feature open kitchens and lounge seating areas with rustic wood and metal finishes, as well as fancy lighting fixtures and chandeliers that look like they came from Restoration Hardware.

Here's how the company describes each model:

Heritage

Heritage
Image credit: Taco Bell
"Inspired by its culinary roots in Mexican-inspired food with a twist, this style is a modern interpretation of Taco Bell’s original Mission Revival style characterized by warm white walls with classic materials in the tile and heavy timbers."

Modern explorer

Modern explorer
Image credit: Taco Bell
"This rustic modern style is a refined version of the brand’s Cantina Explorer restaurants and can easily fit into a suburban or rural environment. Inspired by the farms that make our food, this style reinforces Taco Bell’s commitment to the best ingredients, authenticity and transparency of materials and dining preparation."

California sol

California sol
Image credit: Taco Bell

"Inspired by Taco Bell’s California roots and the California lifestyle, this design blurs the lines between indoor and outdoor. It’s a celebration of dining al fresco and embraces a laid-back beachy feel both inside and out."

Urban edge

Urban edge
Image credit: Taco Bell
"This design represents an eclectic mix of international and street style done theTaco Bell way. This style is inspired by timeless design married with cutting-edge elements of the urban environment."
More from Entrepreneur
Entrepreneur Select: A Fund For Entrepreneurs, By Entrepreneurs

Entrepreneurs require more than just money, which is why we aim to empower you, as well as act as a catalyst for value creation.

Book Sale - Save 60%!


Through 6/20/21, save on our collection of recommended side hustle and Start Your Own books, including:

  • Start Your Own eBay Business
  • Start Your Own Business
  • Start Your Own Etsy Business
  • And more

Use code SIDEHUSTLE2021 to claim your savings!

Discover a better way to hire freelancers. From business to marketing, sales, finance, design, technology, and more, we have the freelancers you need to tackle your most important work and projects, on-demand.

Latest on Entrepreneur