In 2015, Scott Lininger co-founded Bitsbox, a Boulder, Colo.-based company that creates a monthly subscription box and website that teaches kids about computer programming. Fast-forward to 2017 and Lininger and his team are laser focused on product refinement and PR.
To help Bitsbox rev up its marketing and PR efforts, we matched him with mentor Greg Shugar, who founded and sold online menswear company The Tie Bar, and co-founded Thread Experiment.
Lininger says “sharing war stories with another founder who built a success story,” such as Shugar, has been invaluable. He has learned that there is no one path toward success.
“The hardest part about selling online is finding the best channels to reach your customers,” Lininger says. “The advertising landscape is constantly shifting. Things that worked last year won't necessarily work this year, and techniques that yielded results for one company won't always work for another.”
Having an 8-year-old son of his own, Shugar test drove Bitsbox for himself and loves the company’s concept. “We built a few of the apps and my son instantly started to realize that it was he who was controlling what we were seeing on his iPad,” Shugar says. “I'm sure as the months go on, the projects will become a bit more sophisticated and hopefully, my son will get the bug to want to program more and more.”