After you’ve developed an app for your brand, you begin sending push notifications and utilizing techniques to increase the impact of your program. Now what? Do you stick to this method of bringing individuals into your funnel or do you utilize other channels as well?
Many companies are wondering whether or not they should send an email, after they’ve already sent a push notification. The fact is that you should be utilizing multiple channels besides push. You want to send these notifications to every channel possible to maximize reach.
What other channel can you use? As I mentioned above, email notifications are one, along with SMS and in-app notifications.
Email notifications is second to welcome emails when it comes to open rates as well. A push notification coming to a user’s phone is fine and all, but how about also sending it to their inbox, a tool many Americans check every day. By doing so, you maximize deliverability as well.
But what if you’re scared that you may annoy users by sending to multiple channels?
It would be worse if a user missed a piece of information than if they got it twice. Ultimately, you should think about your notification channels (email, push, in-app, SMS) holistically as a “universal inbox.”
Related: Push Notifications -- Finally a Non Annoying Way to Promote Your App
Push notifications are influential drivers to maximizing mobile presence. Measuring the open rate, utilizing multiple channels to reach your users, and personalizing your notifications are surefire ways to receive the full benefit of push notifications.